Customer Relationship Essay

THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION IN BANKS A Thesis Submitted to the Superior University In Partial Fulfillment of the Requirements for the Degree of Bachelors in Business Administration Submitted by Usman Hassan Rahmani BBA- 7145 SUPERIOR UNIVERSITY LAHORE   DECLARATION OF ORIGINALITY I hereby declare that this project is entirely my own work and that any additional sources of information have been duly cited. I hereby declare that any Internet sources published

oriented services according to customers’ expectations. Various important parts of banking sector like operations, service quality, employee satisfaction, customer satisfaction, financing products, efficiency, financial performance are being studied by many researchers to better understand and serve the community at large (Arokiasamy, 2013). The high quality relationship with customers is the main influence of a successful service provider (Panda, 2003) “which determines customer satisfaction and loyalty”

When examined historically, relationship marketing and customer relationship management have been two central essentials in marketing strategy in the past decades. “Customer Relationship Management” term originated at the beginning of the 20th century when the concept of marketing shifted from transactional to relational. The shift toward this more personal marketing approach has been stemmed from the increased demand for attention of consumers who want to ensure that the brands they choose not only

MKT5645 Customer Relationship Management Individual Assignment ZHANG Yang 53842708 Proposal: Nowadays, more and more enterprises, especially hotels, put specific emphasis on the management of customer relationship. They start to notice that today’s market is no longer the enterprise-oriented market, while turns to be customer-oriented. Customer Relationship Management (CRM) is a series of commercial activities that are designed to help a company obtain and maintain the closer and long-term relationship

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004). To provide tools

grow and maintain the relationships that they have with their customers, CRM software is essential. CRM systems specialize in their ability to help market to customers, track leads, sell products and services, manage opportunities, and track customer interactions. Today many systems offer some type of social media integration, as well as analytics that can highlight trends. “Customer relationship management (CRM) systems connect a company’s ERP system to those of its customers. CRM systems provide

Customer Relationship Management (CRM) The most important aspect of any company that is involved in medium to big projects, is the company’s relationship with its clients. It is so important that companies like BNSF Railways, which was awarded Customer Relationship Management Excellence Awards in 2006 by Gartner Inc. (Schwalbe, K., pp 56, 2010), boosted its sales by simply investing more in customer relationship management. To reinforce the importance of CRM, studies conducted by HUFS College of

Customer Relationship Management Jens Berfenfeldt Abstract: In the first part of his abstract the author explain us, the purpose of his thesis. Businesses are the correlation entre management, customers, and globalization of markets. The interaction between supplier and customers are the Customer Relationship Management, CRM. The purpose of this thesis showed the usage of CRM in business to Business firms. For understand, the author defined three areas of concern; objectives, strategy and measurement

1 PROJECT ON CUSTOMER RELATIONSHIP MANAGEMENT WITH RELIGARE SECURITIES LTD (REGIONAL OFFICE, BMCC ROAD, PUNE) TABLE OF CONTENTS Chapter 1. Rationale of the Study. Chapter 2. Objectives of the study.  Title of the project  Objective of the study  Scope of the study Chapter 3. Profile of the company. Chapter 4. Review of Literature. Chapter 5. Research Methodology  Research Design  Data Collection Methods / Sources  Sampling Plan which should include sampling unit, sampling size and sampling