Cyworld

Cyworld Case Analysis Market Segmentation Cyworld’s market can be segmented many different ways using various factors to create the segments. Cyworld can demographically segment its market using statistics such as age, sex, and country. This can be done by breaking down Cyworld’s users based on male/female, current country of residence, and then further grouping the users into age categories of 13-18 years old, 19-29 years old, 30-39 years old, etc. Cyworld can gain information on its market

So what exactly are microtransactions? Microtransactions can be defined as the exchange of real money for virtual goods. It is a system where “users can purchase virtual goods via micropayments.” hence the term microtransaction (“Microtransaction” 2017.) This type of business model is common in free to play games and is typically used to speed up progression within the game itself. However, some developers have decided to incorporate microtransactions despite customers already paying the full price

F reemium, a pricing strategy using which a product or service is provided to the users “free of charge” but later on money is charged for proprietary features, functionality, or even virtual goods was coined by Jarid Lukin of Alacrain 2006. Here, the users are provided with a totally free version of the entry level model of the software or a game which is then used to create a large user base in a less time span because free users will refer to other free users and they would eventually turn out

Case analysis report: CYWORLD Class: BIZ2117 Section 6 I, HONG DOO(2009122198) CONTENTS 1 . Introduction ------------------------------------ 3 2. Environment analysis --------------------------------- 3 2 -1. Bargaining power of suppliers ------------------------- - - - - - 4 2 -2. Bargaining power of buyers -------------------------- - - - - - 4 2 -3. Threat of new entrants ---------------------------- - - - - - - 4 2 -4. Threat of substitutes -----------------------------

This is just the beginning Social media have grown tremendously this past couple years. The number of social media websites has increased from single digit to double digit different sites in the course of 10 years. Facebook, established in 2004, has become a vital part of people’s everyday lives. With this website, there is a “friend” system, which the users can communicate with each other through messages, comments, posts, or group system. Serving to connect people from around the world, Facebook

CHAPTER 2 LITERATURE REVIEW Introduction The Internet is more than just a means of seeking information. People discovered that the Internet could be used to connect with other people, whether for business or commercial purpose, make new friends, reawaken old friends and long lost relatives. The emergence of social networking sites (SNSs) simplify the whole process as majority of them are free to use, they are easier to use and navigate, because it does not require advanced knowledge and experience

Twitter, Linkedin, SnapChat, Pinterest, and YouTube to name a few that I use daily. My first article discusses the relationship between the use of Facebook, which is a very popular online social network. “Social network sites such as Friendster, Cyworld, and Myspace allows individuals to present themselves, articulate their social networks, and establish connections with others”(Lampe, Ellison, & Steinfield,2007). “These sites can be orientated towards work related content ( LinkedIn.com), romantic

only compete with Facebook for market share, but also advertising dollars from companies through targeted marketing. As the domestic competition intensifies, Facebook also faces pressure from international social networks, such as Ibibo in India, Cyworld in South Korea, Vkontakte in Russia, Mixi in Japan and Renren

Social Networking Site A social networking site is an online service, platform, or a site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds or real-life connections. It allows users to share ideas, activities, events, and interests within their individual networks. Web-based social networking sites make it possible to connect with people who share interests and activities across political and

"intelligence age," online networking sites appear to be developing in demand quickly, particularly among young generation. . Most important modifications linked to social networking is increment of online media sites, for example, MySpace, Facebook, Cyworld, Google Plus and LinkedIn. (Pempek, Yermolayeva, & Calvert, 2008) Specifically, university students occupy a wide extent of clients on online networking sites. Lenhart, Purcell, Smith, and Zickuhr (2010) found that seventy-two percent of all students