David Jones Limited

1. Company Overview David Jones Limited (DJS) is a leading high-class retailer with stores all across Australia. The company operates 35 department stores and 2 warehouse outlets. Mr Zahra is the current CEO of the company. MD Peter Wilkinson, an ex CEO had repositioned DJS as an upmarket brand, targeting wealthy shoppers. In 2008, the company launched a general purpose credit card with Amex, which runs parallel to the existing store card. DJS placed at the top end of the market, targets a core

Executive summary David Jones Limited is an Australian based department store chain that was founded by David Jones in the year 1838. Currently, the company has about 37 stores located in most Australian states and territories. The Australian department store industry is mostly dominated by large players which are David Jones and Myers, alongside smaller and independent companies. The report analyses David Jones’s external environment using Porter’s Five Forces model alongside the PEST model. The

|BUSINESS ANALYSIS AND VALUATION | | | |DAVID JONES LTD | | | | | |BY SENIOR FINANCIAL

David Jones Limited (DJS) - Financial and Strategic SWOT Analysis Review Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com David Jones Limited (DJS) - Financial and Strategic SWOT Analysis Review Date: Pages: Price: ID: SUMMARY David Jones Limited (David Jones) is a department store retailer in Australia. The company carries out the operations of department stores. Its product portfolio

1 Strategic rationale for the acquisition of Myer Holdings Limited 1.1 Growth motive The main reason for this Mergers & Acquisitions(M&A) activity is the growing scale of Premier Investments Limited (Premier). The target for acquisition is Myer Holdings Limited(Myer). Myer is an important customer for Premier with significant common interest. And the competitor, Woolworths South Africa(Woolworths) has already achieved the David Jones acquisition. Therefore, Premier choose Myer as the target for acquisition

biggest competitor of Myer is David Jones. Compare the physical availability of two retailers, Myer as the largest department store in Australia, it has 67 retail stores chain across Australia and four distribution centres, which David Jones only have 35 store across the country and 2 warehouses (David Jones, 2017). Furthermore, compare with David Jones, most of the the brands sold in Myer are local brans and they tare target to mid to up market. However, David Jones is target to up market, most of

David Jones Limited MISSION: To sell “the best and most exclusive goods” and to carry “stock that embraces the everyday wants of mankind at large” VISION: Will ensure that all parts of our business work together cohesively to deliver customer-centric outcomes to support the initiatives in our Future Strategic Business Plan. HISTORY: 1. EXTERNAL ANALYSIS 1.1 Industry David Jones Limited is a foreign-owned public company. It is owned by South African Woolworths Holding Limited. The company

explores the marketing channel problems that David Jones, a high-end Australian department store chain, is currently experiencing. Since it was founded in 1838, David Jones has expanded to the 35 stores, two warehouse outlets, and the online site that it now operates. It is Australia’s second-largest department store chain and sells a range of the finest national and international brands. After suffering from a substantial decrease in sales and profits, David Jones implemented a Future Strategic Direction

As the new CEO of David Jones, it is recommended that Zahra reinforces internal branding, leadership capabilities and undertakes a re-evaluation of David Jones’ company culture and employee skills to restore organisational stability and a favourable public image. 
Reinforcing Internal Brand to Restore Image One of Zahra’s primary concerns should be to ameliorate the damage of McInnes’ actions on the integrity of the David Jones brand in the public eye. This is a critical organisational behaviour

and compare of the current profitability, efficiency and financial stability of Premier Investments Ltd and David Jones Ltd over last 2 years. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Gross Net profit margin, Inventory turnover and Current ratios. All calculations can be found in the appendices. Results of data analysed show that David Jones Ltd have better performance and is more stability than Premier Investments Ltd. In particular, Premier Investments