David Neeleman

David Neeleman founded the Jetblue Airline Company in February 1999, under the name "NewAir." David G. Neeleman is a Brazilian-American entrepreneur who has founded three commercial airlines; Morris Air, JetBlue Airways and Azul Brazilian Airlines. In April, JetBlue placed a $4 billion order with Airbus Industries for up 75 new A320 aircraft, and commences leasing arrangements for another eight aircraft. In July, JetBlue reveals that all its aircraft will offer 24 channels of live satellite television

In 2005, among other major airlines in the United States, JetBlue was known to be one of the highest in customer service (Argenti, 2017, p. 102). They were ranked the highest because they served and valued their customers to the best they could, and tried to provide them with the best service during their flights. JetBlue served their signature Terra Blues potato ships, free satellite television in every leather seat, legroom, among other attentive services (Argenti, 2017, p. 102). JetBlue had a

annual report features a quotation from then-CEO David Neeleman that serves as a summation of company vision: “As JetBlue continues to grow, we know our commitment to friendly, helpful service, combined with amenities customers want, will continue to keep JetBlue #1 in the eyes of our customers” (“JetBlue Annual Report,” 2005). That statement reads well within that six year-old annual report. JetBlue has grown substantially since 2005 and Neeleman since has been replaced by Dave Barger as CEO (“JetBlue

Methods This section details the history of JetBlue, focusing on the activities of founder, David Neeleman. JetBlue Airways, based in Forest Hills, New York, was founded in February, 1999, by David Neeleman, the son of Mormon missionaries. He was born in Sao Paolo, Brazil, but raised in a tightly-knit Mormon family (Gajilan, 2003). After serving as a Brazilian missionary during college, Neeleman returned to his family’s base in Salt Lake City and began an enterprising condominium rental business

in the U.S, Caribbean and Latin America with an average of 850 flights daily. JetBlue Airlines was founded in 1999 by David Neeleman, the company was formerly known as New Air which Neeleman started in 1998. The company was incorporated in Delaware in August 1998, with the headquarters in Long Island City and its main base at John F. Kennedy International Airport. David Neeleman started the company with a specific vision in mind “To bring humanity back to air travel and to make flying more enjoyable”

In accordance with an adaptation from The Wall Street Journal Guide to Management by Alan Murray, published by Harper Business, although leadership and management must function collectively, they are not identical, however they are unavoidably connected and corresponding; any attempt to disconnect the two is liable to initiate more complications than it resolves. Nevertheless, considerable effort has been consumed outlining the dissimilarities. The manager’s responsibility is to strategize and coordinate

customers have to deal with, added to his reduced expense structure which in turn proved to be cost effective. David Neeleman originally worked for South West Airlines and helped increase there business, but wanted to venture out on his own. Neelemen experienced set backs because his prior employer made him sign a no compete contract for five years. During those five years Neeleman was able to complete a solid business plan, which would use South West Airlines business model but with better marketing

CASES: JETBLUE AIRWAYS ERICA YOUNG CASES IN ADVANCED HUMAN RESOURCE MANAGEMENT WESTERN GOVERNORS UNIVERSITY FEBRUARY 4, 2016 CASES: JETBLUE AIRWAYS Three National Employment Opportunities Laws JetBlue Airways was established to be built on five core values of safety, caring, integrity, fun and passion. “JetBlue is a value based company built on the principle that to be extraordinary on the outside you must first be extraordinary on the inside” (Gittel & O’Reilly, 2001). Three national employment

Strategy Creates a Marvelous Airline During the incubation period of JetBlue Airways Corp., President and CEO, David Neeleman, realized he was entering a market full of competition from all angles while resisting an economy that was, in a short period after, lagging do to a war and a homeland tragedy. Hence, Neeleman knew it was either make or break time. Upon starting up in 1999, Neeleman had initially differentiated JetBlue from other "start-up" airlines with respect to his choice of aircraft: the

In accordance to an adaptation from The Wall Street Journal Guide to Management by Alan Murray, published by Harper Business, although leadership and management must function collectively, they are not identical, however they are unavoidably connected and corresponding; any attempt to disconnect the two is liable to initiate more complications than it resolves. Nevertheless, considerable effort has been consumed outlining the dissimilarities. The manager’s responsibility is to strategize and coordinate