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    Victory Motorcycles

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    motorcycle manufacturer based in Spirit Lake, Iowa, United States, which began production of its vehicles in 1998. Its parent company, Polaris Industries, created the firm following the modern success of Harley-Davidson. Victory’s motorcycles are designed to compete directly with Harley Davidson and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations. The first Victory, the V92C, was announced in 1997 and began selling in 1998. Victory

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    current day, Harley-Davidson strives to build and provide not only a mode of transportation but also a lifestyle. According to Harley-Davidson (2001-2011), the company mission reads “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders” (Company, para. 2). The company always has not experienced the success they are realizing today and no one knows what challenges tomorrow can bring. Harley-Davidson is committed to providing

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    Case Study — Harley-Davidson Friday, November 21th, 2014 Group 8: • Lise Marquette • Damien Nicolas • Hugo Maugenest • Lisa Piquee • Elodie Darracq ________________________________________________________________________________ 1. Identify Harley-Davidson’s strategy and explain its rationale. ”A bold, clear strategic direction that would maximize their opportunities going forward and restore the Company as a strong business that could consistently grow over the long haul.” ”a rethinking and

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    have forced Harley Davidson come up with ways of convincing more younger riders so as to expand the sales made by the business. The changing demand and cost drivers for the motorcycle market is also a cropping issue. Other upcoming competitors have made their products more affordable by lowering their prices and coming up with new motorcycle models to make them more essential and available with affordable prices. This has therefore brought much pressure on the Harley Davidson business markets and

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    The American Biker Culture The term “biker”” is anyone who rides a motorcycle, but for most Americans the term suggests tattooed, leather clad, barroom brawling, criminals” (Quinn & Forsyth, 2010, p. 237). The image that non-riders have refers to the “Outlaw biker” (also call the one percenters) and makes up only one percent of the culture (Quinn & Forsyth, 2010, p. 238). This paper will bring forth the other ninety-nine percent of the culture to give the public a look at the image from a different

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    Harley-Davidson Motor Company was founded in 1903. Harley-Davidson is the only major US maker of motorcycles and the nation 's number one seller of heavyweight motorcycles. By 1920 the company has become the largest motorcycle manufacturer in the world, with productions over 28,000 motorcycles per year and dealers in 67 countries. In 1998 Harley-Davidson shipped 150,818 motorcycles, a 14 percent increase over 1997, and a step closer to its ambitious plan 2003-the vision to dramatically increase production

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    Capabilities in Motorcycle Cruisers Motorcycle Cruisers is known for creating a stream of customers who are an elite bunch of people and have their own level of desire for motorcycle. The main objective of Motorcycle Cruisers has been to maintain the brand image in the eye of the consumer so that the customers don’t ever feel the image to be diluted. It is the experience that the customer goes through makes the bond special. Company has integrated its supply chain so well that consumers gets to interact

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    remain strong within the private market because motorcycles can be an expensive hobby. The company is currently, and must continue to support all makes and models of motorcycles, and continue to concentrate its growth on the popular brand, Harley Davidson (HD), as well as other foreign made motorcycles. If the company directs its resources to a single product, such as HD customization and repair, with a continuous improvement where the managers will remain proactive with improvements in all customized

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    Harley-Davidson Inc The Harley-Davidson Motor Company was formed in 1903 by William S. Harley and the Davidson brothers (Walter and Arthur). The company started out slowly but once word got round that the Harley-Davidson was a reliable piece of machinery, more orders flowed in. Early on Harleys were exported to other countries. During World War I (1917-1918), Harley-Davidson produced 20,000 military motorcycles to serve

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    Take a look at the websites for Harley-Davidson (www.harley-davidson.com), Yamaha (www.yamaha-motor.com), and Indian (www.indianmotorcycle.com). Who are their potential customers? How is each of these companies appealing to their potential customers? Are they using emotion, facts, comparisons, etc? How effective do you believe each of them to be? Harley Davidson (www.harley-davidson.com) Who doesn’t know Harley Davidson? It is a popular American motorcycle manufacturer. Also known as H-D or Harley

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