Delta Air Lines

Delta airlines is the oldest operating airline in the United States, one of the five remaining legacy carriers, and a founding member of the SkyTeam airline alliance. It was founded as a crop dusting service company in 1924 in Macon, Georgia. Since its early years Delta airlines has gone through all the regulation changes from early years of commercial aviation to recent years, and has been highly influenced by the government laws. The first major piece of legislation created by Congress related

class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, "an emphasis on a particular need, geographic, demographic, or product segment" (p. 695). Therefore, it would be ideal for Delta to seek a more specific niche in air

Pre-Delta Airline Years The name Delta is traced back to Tallulah, LA in 1909 as an agricultural lab, the Delta Lab. Scientists were working on a control for boll weevil insects that were attacking cotton crops across the Mississippi Delta. The entomologist Dr. B.R. Coad was hired by the United States Department of Agriculture (USDA) to head the Delta Lab and was assisted by C.E. Woolman. Woolman was a young college graduate of the University of Illinois who had been hired by the USDA through the

internet regarding Sir Richard Branson giving up control of the 33 years old airline, Virgin Atlantic (Bkaskara, 2017). Apparently, the air carrier industry has experienced increased competitiveness. Low cost rivals are putting pressure on traditional transatlantic carriers, which has made Virgin Atlantic, once a trailblazing carrier, to struggle. In 2012, Delta Air Lines came to the rescue of the carrier in a joint venture, taking up 49 percent of the company (Stothard, 2017). Even so, in the July 2017

result Delta announced that they might have to file for bankruptcy protection if they did not cut salaries by 32.5%. As a result of this increase in labor cost, Delta was forced to lay off 11,000 employees, the change of many employees from full time to part time and outsourcing a great deal of their work. The organization's relationship with employees has been tense because of substantial layoffs, bankruptcy-proof pension trusts and executive bonuses which were not tied to performance. Delta should

An airline company can be defined as an organization providing public service of air transportation on one or more routes to passengers and freight. Airlines vary widely in size, from small companies to huge multinational companies. Airlines lease or own their aircraft with which they supply services and may form partnerships or alliances with other airlines for mutual benefits. Generally an airline must have an air operating certificate or license issued by a governmental aviation body. History

Technologies Dr. Progress Mtshali CIS 500: Informations Systems Decision Making Krystal Roberts  Wireless technology comes in many forms. “Wireless is a broad term that encompasses all sorts of technologies and devices that transmit data over the air, rather than over wires, including cellular communications, networking between computers with wireless adapters, and wireless computer accessories.” There are many ways wireless has enhanced the consumers’ lives along with improving business efficiency

Operational risk. The airline industry is subject to extensive government regulation, and new regulations may increase operating costs. Airlines are subject to extensive regulatory and legal compliance requirements that result in significant costs (Delta Airlines Inc., 2017). The Federal Aviation Administration (FAA) from time to time issues directives and other regulations relating to the maintenance and operation of aircraft that necessitate significant expenditures. The company expects to continue

and wide global presence enhances the market share Delta has a strong market position in the airline industry worldwide. The company serves more than 180 million customers annually. It is one of the largest and admired airlines in the world. For example, in 2017, Delta was named to Fortune magazine’s top 50 World’s Most Admired Companies in addition to being named the most admired airline for the sixth time in seven years. Additionally, Delta has ranked number one in the Business Travel News Annual

Trentmann Professor Weiland ASCI 602 19 November 2016 The History of Delta Airlines Delta Airlines originally started in 1924 as, Huff Daland Dusters, the first crop-dusting company in existence (History, n.d.). To avoid the lulls of winter, when no crop dusting was performed in the U.S., Huff Daland extended its dusting services to Peru (Hoogerwerf, 2010). Peruvian Airways, a Pan-Am subsidiary, began flying both passenger and air mail contracts for Huff Daland in its first entry into the passenger