Des Plaines, Illinois

customers place their own orders and take care of picking up their own condiments, utensils, etc. The Curb Service started as a novelty at an A&W shop, but soon spread nationwide. In 1955, April 15, the first McDonald’s restaurant opened in Des Plaines, Illinois. The first assembly line was introduced in 1937. An assembly line is a line of method where meals are put together very quickly by several employees. McDonald’s growth spread tremendously

McDonaldization About seven months ago, I met an American guy who had arrived at New Zealand just a few days before. While exchanging our sentiments (I am from Japan) on New Zealand and its culture, the guy told me how he was surprised to see the country is so Americanised, mentioning McDonald’s as one of the examples. Now, in a different sense, this was surprising to me, too. I had never had the idea that having McDonald’s is being Americanised. In fact, McDonald’s is nearly everywhere in the world

money, you 'll never make it, but if you love what you 're doing and you always put the customer first, success will be yours.” Ray Kroc said which he has defiantly perfected throughout his life. Ray Kroc was born on October 5, 1902 in Oak Park, Illinois. Kroc’s parents were from a small village in Bohemia, which is Czech origin. Kroc’s dad was a midlevel executive with the American District Telegraph, and his mother who was a part-time piano teacher. Kroc has worked ever since he was younger. When

THE MCDONALD’S CASE: STRATEGIES FOR GROWTH Lintje Siehoyono Lecturer, Hotel Management Program Faculty of Economics Petra Christian University Email: slintje@peter.petra.ac.id Le Hoang Giang Press officer in Canadian Consulate, entrepreneur, hospitality consultants in Ho Chi Minh City Email: gianglevn@yahoo.com Abstract: This paper presents a case study of international franchising, focusing on fast-food sector. McDonald 's is one of the world 's premier entrepreneurial success stories.

way of improving services to their customers with a variety on their menu’s including breakfast. What’s more, “McDonald brothers discussed the possibility of franchising the restaurant and within a year Kroc opened the first restaurant in Des Plaines, Illinois”. Consequently, when McDonald’s opened their

headquartered in the United States. McDonalds, which belong to restaurant industry, is one of the leading global food service retailers that deal with fast foods. McDonald’s number 1 Store Museum was the first McDonald’s restaurant opened in Des Plaines, Illinois in April 15, 1955 by McDonald’s Corporation founder, Ray Kroc. Affiliate, a franchisee or the actual corporation itself operates the restaurant today (Baines, Brown, Benedettini & Ball, 2012). In addition, the restaurant has more than 36,000

Under the city's plans, in August an existing diagonal runway will be closed. Another diagonal runway is slated to be closed in 2020.Several Chicago-area members of the Illinois delegation in Congress, groups representing O'Hare noise opponents and a few Chicago aldermen have called on the Emanuel administration and the FAA to keep all four of O'Hare's diagonal runways and to utilize them more to spread out flights over

Hamburger stand. They introduced the “Speedee Service System” which followed the principle of the modern fast-food restaurant. In 1955, Ray Kroc, a businessman joined the company as a franchising agent. His first McDonald restaurant opened in Des Plaines, Illinois on April 1955 and he incorporated it as McDonald’s Corporation. In 1961, Kroc bought the exclusive rights to the McDonald’s name for $ 2.7 million and oversaw McDonald’s Corporation worldwide expansion. In 1965, McDonald’s Corporation was listed

According to a McDonald 's corporate press release: "i 'm lovin ' it is a key part of McDonald 's business strategy to connect with customers in highly relevant, culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald 's is "down" with their customers, they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald

by brothers Richard and Maurice McDonald. The expansion of McDonald’s began when they met businessman Ray Kroc. Ray Kroc saw a good potential in McDonald brothers’ restaurant concept and in 1955 he opened McDonald’s very first franchise in Des Plaines, Illinois. Six years later he bought out the company from McDonald brothers for $2.7 million and went with the corporation on the stock market. Since then McDonald’s experienced a massive growth on the market. McDonald’s main selling products are hamburgers