Diageo

DIAGEO PLC. SWOT ANALYSIS. 1. Introduction Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only being the largest spirits producer in the world, but also being the world 's leading premium drinks company. The company has an extensive portfolio and their most popular drinks include Smirnoff vodka, Baileys, Pimms, Blossom Hill and Guinness. The company owns 312,120 Breweries

and margin expansion in a sustainable and responsible way and to deliver consistent value creation for its shareholders over the long term. To do this Diageo will use its broad brand range, category depth and geographic reach to deliver on consumer needs. Key to achieving its strategy is the expertise of its people who share the same values. Diageo has a broad range of leading brands across categories and price points. It owns six of the world's top 20 spirit brands by retail sales, including Johnnie

Born in 1997, Diageo was a product of merger between Guinness and Grand Metropolitan. Guinness and Grand Metropolitan were also products of mergers. Guinness acquired Distillers in 1986 and Grand Metropolitan had expanded from its roots as a hotel business into spirits, Pillsbury, Burger King and various pubs. After the merger, Diageo’s new CEO, John McGrath and executive teams had a vision to create a more focused strategy, concentrating on their core strengths, and integrate the company fully

shareholders in the long term. Diageo will use its broad brand range to do this. They are category depth and geographic reach to deliver on consumer needs. Key to achieving its strategy is the expertise of its people who share the same values. Diageo has a wide range of chief brands across categories and price points. It possesses six of the world's top 20 spirit brands by retail sales, including Johnnie Walker and Smirnoff, the number one premium spirit brand by volume, making Diageo the leading first-class

1. What do you think about the capital structure policies Diageo has pursued in the past. Do they make sense? How does it compare to Diageo’s competitors’ policies? Which competitors would make for the best comparison? (40%) Diageo was formed from the merger of Grand Metropolitan plc and Guinness plc. Before the merge, both companies used little debt (based on the book D/E ratio and net debt to total capital in the table below) to finance themselves which helped them gain and maintain high credit

Diageo's stock price increased $1.74 from $21.10 as of December 31, 2017 to $22.84 as of March 31, 2017. The increase can be primarily attributed to the company's reported growth in profit for the first half of its 2017 fiscal year. Better than expected revenue growth, fueled by favorable exchange rates, drove the increase in profitability. Surprisingly, the company reported that revenues increased in each of its geographic markets. Such growth may mark the reversal of a period of relatively flat

Case Study Diageo Branding Strategy in Africa Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry. Diageo picked Africa as a potential market using Global Branding strategies. I am going to explain their strategies and early mistakes and their success in this essay (Trefis Team, 2015) 4P Marketing mix Diageo product. Product. Diageo offers scotch whiskey

9 - 2 0 1- 0 3 3 REV. AUGUST 6, 2003 GEORGE CHACKO PETER TUFANO Diageo plc Ian Cray, Diageo plc’s Treasurer, looked out of his office window onto the busy streets of London in October 2000. The London-based consumer goods company Diageo had recently announced its intention to sell its packaged food subsidiary, Pillsbury, to General Mills. Earlier in the year, Diageo also announced its intent to sell 20% of its Burger King subsidiary through an initial public offering during 2001, to

launched in 1960. It was first brewed in the Great Northern Brewery in Dundalk. The drink was created under the guidance of Dr. Herman Muender who fused German beer knowledge with Irish brewing heritage. Harp which is now owned by the drinks company Diageo fast became the most popular lager brand in Ireland. When it was launched it was marketed as a new modern drink that would appeal to young males and females alike. It was a sister brand of Guinness which was associated with older men in the country

` The fast-food industry is a multi-billion dollar industry that has generated about 200 billion U.S. dollars just in 2013 alone. This industry employs approximately four million people across the country with 83% of U.S. consumers dining at fast-food restaurants at least once a week. The word “fast-food” made its addition to the Merriam-Webster dictionary during the early 1950’s. The fast-food industry’s (also known as Quick Service Restaurants) modern system of fast-food franchising is said to