Diageo brands

9 - 2 0 1- 0 3 3 REV. AUGUST 6, 2003 GEORGE CHACKO PETER TUFANO Diageo plc Ian Cray, Diageo plc’s Treasurer, looked out of his office window onto the busy streets of London in October 2000. The London-based consumer goods company Diageo had recently announced its intention to sell its packaged food subsidiary, Pillsbury, to General Mills. Earlier in the year, Diageo also announced its intent to sell 20% of its Burger King subsidiary through an initial public offering during 2001, to

1. Brand History. Harp lager was launched in 1960. It was first brewed in the Great Northern Brewery in Dundalk. The drink was created under the guidance of Dr. Herman Muender who fused German beer knowledge with Irish brewing heritage. Harp which is now owned by the drinks company Diageo fast became the most popular lager brand in Ireland. When it was launched it was marketed as a new modern drink that would appeal to young males and females alike. It was a sister brand of Guinness which was associated

DIAGEO PLC. SWOT ANALYSIS. 1. Introduction Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only being the largest spirits producer in the world, but also being the world 's leading premium drinks company. The company has an extensive portfolio and their most popular drinks include Smirnoff vodka, Baileys, Pimms, Blossom Hill and Guinness. The company owns 312,120 Breweries

long term. To do this Diageo will use its broad brand range, category depth and geographic reach to deliver on consumer needs. Key to achieving its strategy is the expertise of its people who share the same values. Diageo has a broad range of leading brands across categories and price points. It owns six of the world's top 20 spirit brands by retail sales, including Johnnie Walker which is the number one spirit brand by value and Smirnoff, the number one premium spirit brand by

1. What do you think about the capital structure policies Diageo has pursued in the past. Do they make sense? How does it compare to Diageo’s competitors’ policies? Which competitors would make for the best comparison? (40%) Diageo was formed from the merger of Grand Metropolitan plc and Guinness plc. Before the merge, both companies used little debt (based on the book D/E ratio and net debt to total capital in the table below) to finance themselves which helped them gain and maintain high credit

shareholders in the long term. Diageo will use its broad brand range to do this. They are category depth and geographic reach to deliver on consumer needs. Key to achieving its strategy is the expertise of its people who share the same values. Diageo has a wide range of chief brands across categories and price points. It possesses six of the world's top 20 spirit brands by retail sales, including Johnnie Walker and Smirnoff, the number one premium spirit brand by volume, making Diageo the leading first-class

` The fast-food industry is a multi-billion dollar industry that has generated about 200 billion U.S. dollars just in 2013 alone. This industry employs approximately four million people across the country with 83% of U.S. consumers dining at fast-food restaurants at least once a week. The word “fast-food” made its addition to the Merriam-Webster dictionary during the early 1950’s. The fast-food industry’s (also known as Quick Service Restaurants) modern system of fast-food franchising is said to

Hesha Shah STRT 4501: Cooley Distillery 03/12/2018 "Cooley Distillery: The Independent Spirit of Ireland" is a "David and Goliath" case surrounding Cooley Distillery, which is the only independently owned Irish whiskey distiller in the world. Located in Ireland, the company has managed to survive strong competition in the oligopolistic category of Irish whiskey in the global spirits industry for 25 years. The non-listed public company has remained a niche player despite gaining a staggering reputation

are proud of the fact that Red Stripe is Jamaica’s coolest beer. It also brews other beverages for the local market such as Red Stripe Light, Dragon Stout, Malta, Smirnoff Ice, Guinness, and Heineken brand names. Only a small portion of D&G's shares are publicly traded. British beverage group Diageo PLC is the ultimate parent company. It has a 58 percent holding in D&G through Udiam Holdings AB of Sweden. The past financial year has been challenging for Desnoes and Geddes. The company faces many

The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. After visiting the McDonald brothers' original store location in San Bernardino, California, the founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns), who had purchased the rights to two pieces of equipment called "Insta-machines", opened their first restaurants. Their production model was based on one of the machines they had acquired, an oven called the "Insta-Broiler". This strategy