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    provide a better life for their customers, associates, suppliers, and families through lower prices than their competitors. Additionally, Wal-Mart has 23 million associates with 260 million customers every week that have the choice to shop at their stores, online, and through mobile devices. (Walmart Corporate) Problem Analysis Wal-Mart’s strength of their products at low prices can help them serve a larger market. Their internalization

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    Wal-Mart Goes Global

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    global marketplace. Wal-Mart Stores’ Global strategies: Wal-Mart’s Global strategies related events that position the company to leverage its global scale to reduce costs of goods, accelerate speed to market, and improve the quality of products. Wal-Mart 's global sourcing strategy involves the creation of Global Merchandising Centers, a change in leadership and structure, and a strategic alliance with Li &

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    1. Based on the company's external and internal environmental analyses (using SWOT analysis), outline the primary factors impacting Wal-Mart's strategy. Organize these factors by Stakeholder Group to prioritize expectations and identify conflicting pressures on the organization. INTERNAL ENVIRONMENTAL ANALYSIS STRENGTHS Capital Market Stakeholders: ▪ Has grown substantially over recent years and has experienced global expansion. According to exhibit 3 in the case, Wal-Mart's revenue has consistently

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    Wal Mart Analysis

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    Sam died on April 5, 1992, leaving his approximated $100 billion fortune to his four children and his wife. Just before he died, President George Bush presented Sam Walton with the Medal of Freedom, the nation 's highest civilian award (Wal-Mart Stores, 2005). People often asked Sam what his secret was for Wal-Mart 's success. He answered that question by explaining ten simple rules he followed for building a better business (Walton, 1992): • Commit to your business and your goals. Believe

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    K-Mart Mission and Vision

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    recent years, Kmart has established itself as the third leading discount retailer in the United States, following behind Wal-Mart and Target. Kmart’s low prices and array of product have appealed mainly to low-middle class families. Kmart has fallen from the glory days when it was the leading and only discount retail store on the block. After the opening of discount giant Wal-Mart in 1962, and second largest discount retail store Target in the same year, Kmart slowly began to enter the back of

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    CHAPTER 3 1. 6 Elements of a Retail Strategy Figure 3-1 p. 55 TV 2. 3 Ownership and Management Alternatives p. 57 3. Image and Positioning (re: Marketing Mix) p. 64-66 4. 3 Target Marketing Techniques – Strategies Table 3-3 p. 67 5. Retail Strategy: the Role of Controllable & Uncontrollable Variables Figure 3-9 p. 69-72 Sample of a Strategic Planning Template Table 3-5 p. 74 CHAPTER 3 STRATEGIC PLANNING IN RETAILING

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    One of the largest retailer in the United States is known to many of us as Wal-Mart; boasting over 3,500 domestic stores in the United States, with continued growth in their numbers…and about 1,300 locations in Canada, Mexico, the UK (only Western), Germany, Asia and South America (Mergent). Many of these stores include Supercenters, Sam’s Clubs, and smaller Neighborhood Market centers. Wal-Mart primary focus is on based on six strategic merchandise units: grocery, entertainment, hardlines, health

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    Profile: Products and Financial Status One of the largest retailer in the United States is known to many of us as Wal-Mart; boasting over 3,500 domestic stores in the United States, with continued growth in their numbers…and about 1,300 locations in Canada, Mexico, the UK (only Western), Germany, Asia and South America (Mergent). Many of these stores include Supercenters, Sam’s Clubs, and smaller Neighborhood Market centers. Wal-Mart primary focus is on based on six strategic merchandise units: grocery

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    Introduction Wal-mart was founded by San Walton in 1962 in a town called Rogers, Arkansas. Wal-mart is known as one of the leading global retail store. Their motto is “saving people money so they can live better". Over the course of this Session Long Project I will discuss in great detail the start of Wal-mart and why they have been able to expand so rapidly. I will show the benefits that Wal-mart’s corporation has to offer the efforts and their strategies that made this corporation prosperous.

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    Since its’ birth in 1962, there have been over 4,700 company locations opened, employing over 1.4 million people in the continental United States alone. (WALMART STORES.COM 2011) Wal-Mart was founded by Sam and Bud Walton as a department-sized store targeting small rural towns throughout the Midwest. It has immersed itself in a rapid amount of growth and success over the first few years by offering among the best levels of customer service, as well as “Every Day Low Prices.” After several decades

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