Dollar Tree

Dollar Tree where everything is a dollar! There are a lot of dollar stores out their but none of them compare to Dollar Tree. While the Dollar Tree does have some competitors there are very few. Competitors include little hometown dollar stores, Dollar General, Family Dollar and 99 Cents Only Stores. Everything in Dollar Tree is priced at or below $1. The store was founded in 1986. There are over 5,100 Dollar Tree stores in the United States and in the District of Columbia and approximately 180

I would categorize Dollar Tree as an analyzer in Miles’ Snow’s strategy typology. Parnell describes the characteristic of an analyzer as having tight control but the willingness to demonstration loose control over new undertakings” (Parnell, 2014, p.196). In many respects, Dollar Tree has often taken a wait and see approach to understanding the dynamics of Dollar General first mover approach. Well known for new store openings, “730 new store openings was the plan for Dollar General, and they opened

I would categories Dollar Tree as utilizing a defender strategy according to the Miles’ and Snow strategy typology framework. This conclusion was based primarily on the fact that Dollar Tree appears to be focusing more on strategic positioning and focusing on a low-cost, efficiency strategy through its recent acquisitions, including Family Dollar. According to the Miles and Snow typology framework, the defender strategy type seeks stability and certainty (Parnell, 2014). An organization utilizing

organizes itself strategically in four ways: as a prospector, defender, analyzer, or reactor (Parnell, 2002). Dollar Tree is a discount variety store offering products at a single price point of $1. The company has uniquely positioned itself in the industry and has experienced sales growth due to the ability to offer merchandise at a one dollar price even during difficult economic times (Dollar Tree, Inc., 2014). The Miles and Snow typology is meant to help organizations learn the effects of business-strategy

Dollar Tree is now the largest U.S. Discount chain, due to its recent acquisition of its rival, Family Dollar in 2015 (Much, 2016). To maintain its position and remain successful, Dollar Tree “needs to get a better performance from its Family Dollar Store outlets, which were struggling prior to the merger" (Much, 2016, para. 2). Merging with Family Dollar now enhances Dollar Tree’s range of customers, new markets, market shares, financial performance, and improve growth prospects (Much, 2016).

Dollar Tree Stores was founded as a branch of K&K Toys in 1986. However, K&K was eventually divested to focus completely on the dollar store market. With their new focus, they began a growth strategy and attempted to lower costs of business. They began to acquire other dollar retail stores including Dollar Bills, Dollar Giant, and Deal$. In addition to external growth, they were successful at growing internally. Dollar Tree began to open their own distribution centers to support their growth and

coast that would later serve as the foundation for what is now known today as the Dollar Tree. Their idea was to create a successful store by using a single price point, so in 1986 they opened 5 stores located in Georgia, Tennessee, and Virginia using their price point idea to name them “Only $1.00” which offered primarily closeout merchandise. It was not until 1993 when they decided to change the name to Dollar Tree Stores, which went public in 1995. Although their original plan was to offer closeout

Currently, Dollar Tree has found itself a niche in the retail market by offering products that usually cost more than one dollar or less. From a consumer perspective, this is an ideal position to be in, because it places a consumer in a position where he or she does not have to search for the best bargain, it is readily available from this organization’s store chain. Therefore, the products from this company grabs the attention of consumers due to low cost pricing. I would categorize Dollar Tree

which later expanded into a dollar store. In 1993, the company name changes to “only $1.00", then later changed to Dollar Tree. Dollar Tree acquired Dollar Express in a new distribution located in Stockton, California. Dollar Tree increased tremendously and they had the opportunity to be named as a Fortune 500 company. They were number one in the year of 2000 and by the year of 2010, they had opened 4,000 locations including outside of the United States. Dollar Tree had the opportunity to take over

Dollar Tree was originally a part of K&K toys, but grew to the point that the original company was divested in order to focus all efforts on growing the dollar store business, and that has proven to be an extremely intelligent maneuver (Parnell, 2014). Thru a series of acquisitions and internal growth, Dollar Tree has become a Fortune 500 company and their July purchase of Family Dollar resulted in a major retailer with 13,600 stores in forty eight states and five Canadian provinces (Dollar Tree