Dragonair

cross-broadly, and approximately 25,000 of them are in Hong Kong. It is on the list of the program “The Stock Exchange of Hong Kong Limited”, as Air China and Swire Pacific represent a considerable proportion of its stocks. C.P. and its subsidiary Dragonair joint function 52 routes in Mainland China, they are both under the confederation of Oneworld to serve for surpassing 1,000 destinations (Cathay Pacific Annual Report, 2015). In this report, the author will scrutinize C.P. through both internal

example, Singapore Airlines, Qatar, and Emirates Airlines. What's more, the charge of fuel is its most huge proportion of the altered costs for these. As indicated by information from the budgetary report of 2015, the fuel expense of Cathay and Dragonair was about HK$ 16,619 million, declined by 11.6%, in disagreement of the 2014's. Nonetheless, it was because of the sensational droop from 2014 (Cathay Pacific Annual Report, 2015). 4.3 Strengths Cathay Pacific was seen as a prestigious worldwide

Strategic analysis for Cathay Pacific Airways Ltd. 1. Introduction Cathay Pacific Airways Ltd. (C.P.) was established as early as 1950’s in Hong Kong, and fully dedicated to serve tourists from all around the globe to make the Hong Kong-established brand ultimately converted a transnational aviation carrier known as proficiency and security, encompassing an immense amount of investment of 148 aircraft. In addition to the investment on procuring aircraft, Cathay Pacific initiated accomplished match

Table of Content Introduction Analysis of Problems  Problem 1 Causes People Management Problems Impacts to organizational performance  Problem 2 Causes People Management Problems Impacts to organizational performance Recommendations  Alternative solutions for problem 1  Alternative solutions for problem 2 Conclusion References INTRODUCTION Background Information Cathay Pacific Airways Limited, which is managed by the Swire Group, is the largest airline and flag carrier of Hong Kong. The

target markets to further conquer more market shares, e.g., it may invest or acquire local carriers and further upgrade their whole deal flights. As such, clients can select its subsidiary local auxiliaries or via utilization as reciprocal. The Dragonair is a fabulous example demonstrated by its actions. Accordingly, clients will be availed to possess the capacity to choose to agilely orchestrate their routes with Cathay Pacific Airways at all levels arranging from provincial to worldwide.

Kong Airlines is located at the bottom right corner because it provides reasonable service level with competitive price. Dragonair and Tiger Airways both operate on similar routings as Hong Kong Airlines. With Dragonair positioning as a premium brand while Tiger Airways being a low-cost carrier, they are selected for a more detailed competitor analysis. Dragonair Dragonair is an international airline based in Hong Kong, which is a wholly owned subsidiary of the flagship carrier of Hong Kong –

5.0 Strategic options Referring to the SWOT analysis, we assume the most uncontrollable key issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, so as to alter the present marketing strategies of Cathay Pacific so that counteract challenges from other competitors, as alternative submissions, the company should advance new strategies such as acquisition and introducing of budget subsidiaries while comprehending the contemporary strategy

approximately 25,000 in Hong Kong. The corporation is on the list of the program “The Stock Exchange of Hong Kong Limited”, as Air China and Swire Pacific represent a considerable proportion of stocks. Cathay Pacific and its wholly owned subsidiary Dragonair joint function 52 routes in Mainland China are both under the alliance of OneWorld to serve for surpassing 1,000 destinations (Cathay Pacific Annual Report, 2015). In this

low cost airline or other transportations like through train to save their costs. Therefore, the traditional airlines need to change their images and strategies in order to fulfill the needs of customers. For example, the fanfares provided by The Dragonair and Cathay Pacific Airline which providing high quality of service with lower price. And the online promoting strategy which placing advertisement though social media platform such as Facebook can establish a young and updated image of the airline

Hong Kong, all the airlines are privately owned. By contrast, there are few examples of private ownership of airlines in the poorer countries ', while a number of governments have allowed the introduction of private airlines (e.g. Asiana in Korea, Dragonair in Hong Kong) to compete on international routes. 3.Asia Financial Crisis These are frenetic times time for aviation in Asia, although there are still problems leftover from the region 's economic crisis which started in July 1997 and continued