Drayton Manor Theme Park

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The Needs of Different Customers at Drayton Manor Park All the customers that come to Drayton Manor Park have their own individual needs. Each individual customer likes to be provided with different services to make them self feel more comfortable. Some unpredictable situations would be that if there was a security alert that would affect each individual customer in Drayton Manor Park. If a customer was on a ride and it immediately broke down and it would cause a

Promotion From my research I found that Drayton Manor use a range of promotional offers to increase their revenue for example, I found that Drayton Manor use advertising, advertising is defined as any "paid-for method of promotion". Advertising is the main form of "above the line promotion". Advertising presents or promotes the product to the target audience through a variety of media such as TV, radio, cinema, online, social media and magazines to encourage them to buy. The problem with advertising

addition to guarantee the working environment at Drayton Manor complies with health and safety, employers should ensure the work environment is as comfortable as possible for its staff. A comfortable work environment would be important to the staff at Drayton Manor because without it if the employees of Drayton Manor 's are not comfortable that would lead to their productivity levels being low therefore decreasing their profits levels. If Drayton Manor employers do create a comfortable work environment

1. Introduction   ‘‘Alton Towers Resort the UK’s No. 1 Theme Park’’ (Merlin Groups, 2015) has closed after the incident on the £18 million Smiler rollercoaster, which was launched in 2013. The horrific crash occurred on Tuesday 2nd July 2015 where 16 people were hit by an empty carriage, with 4 people being seriously injured (Simpson and Barnes, 2015). Due to the incident at Alton Towers the Resort was closed for 6 days, which left a massive impact on sales, shares and other businesses.  The

An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of marketing is customers, and the establishment and