Ducati

motorcycle company that dominated the World Superbike Championship in years preceding 2003 * Broad range of bikes (dual sport, sport touring, super sport) with leading edge technology * Its development in the U.S. in early 2000’s has supported Ducati steady growth | | * Successful after sales strategies | | * Focus on young riders * State-of-art bikes incorporating leading edge technology | | * Cruisers manufacturer * Incorporates technological innovation in its bikes based

According to the World Bank (2016), “Mexico is the second largest economy in Latin America” (Iliff, 2016). Mexico is one of the largest auto producers and exporters. “Mexico, produced 3.4 million vehicles in 2015, raking seventh largest vehicle producer in the world and first in Latin America” (Administration, I. T. (2016). Automotive manufacturing is growing, and large automotive companies such as Nissan, Mazda, Volkswagen, and GM, who have plants already established in Mexico, are now planning

In 1868, a man named Sylvester H. Roper invented the very first motorcycle. He lived in Roxbury, Massachusetts. He came up with the idea of a twin cylinder steam velocipede with a cool-fired broiler between the wheels. When he came up with this idea, people thought that it was craziest idea someone could come up. He went through with it anyways. His invention helped pave the way for motorcycles today. Roper’s inventions came to a screeching halt when he passed away demonstrating one of his many inventions

Table of Contents Market Segmentation and Product Positioning 2 1.1. Introduction 2 1.2. Product the company will offer 2 1.2.1. Motorcycle industry an overview 2 1.2.2.Motorcycle industry in US an overview 3 1.3.Marketing Objectives of the Motorcycle Company: 4 1.4.Primary Characteristics of the Motorcycle 4 1.5.Branding Strategy 5 1.6.Product Positioning: 6 1.6.1.Short-run Strategy: 6 1.6.2.Longer-Run Strategies 6

KTM CASE SUMMARY I. Summary of the case KTM company history KTM is a designer and manufacturer of motocross, rally and cross-country racing motorcycle that was created in 1934 in Austria. Since that time, KTM maintained a reputation for producing reliable, high quality motorcycle, and for having an expertise in manufacturing core parts. Its marketing focus has always been on building a brand image of a company with technological leadership, high quality products and a legacy of championship

TRIUMPH Executive Summary 3 Introduction 4 Customer Profile 6 Demographic 6 Behavioural 6 Environmental scan 7 SWOT Analysis 7 PEST Analysis 9 Store observations 10 In-store 10 Shoppers Behavior 11 Online shop 12 Ideas / Amendments for functional and creative online services 12 Brand Awareness Survey 14 Motorcycle range 14 Clothing and accessories 17 Conclusion and Recommendations 21 Range evaluation 21 Triumph dealers’ range 21 Executive Summary Firstly

An analysis of the attractiveness of the luxury car industry with respect to Jaguar, based on Porter’s Model of The Five Forces of Competition. Although India is a developing country, in the last few years due to economic crises, the country has been facing numerous challenges. Despite the situation, very recently it has been acknowledged that the Indian market has seen as increase in the demand for luxury items specially Luxury Cars. Another fact to be considered is that the demand of such cars

Web 2.0, interaction and engagement is a collection of open-source, interactive and user controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes (Constantinides and Fountain, 2008) This report is based on how the web 2.0, interactive and engagement has impacted marketing management through the supply chain, distribution and customer date facilitating. The supply and distribution is focused on the use of

The concept of “emotional branding” refers to the relationship and connection people have with certain brands. Built through strategic marketing and communications, brands have been able to develop campaigns that shape attitudes of its audiences that drive decision making and behaviour. The concept stems from the realization that many customers do not, in fact, make buying decisions through a purely rational approach, focusing solely on the financials, and attributes of products, but rather, these

Summary of analysis and recommendations. Harley-Davidson has been operating as a U.S. motorcycle manufacturer since 1903. Throughout its life, it has been through many hardships, but just as many successes. Throughout the 1970s and 1980s Harley-Davidson experienced tremendous difficulties and almost went bankrupt in 1985. To its dismay, in the 1990s Harley-Davidson experienced several years of record growth and was ranked in 1990 by BusinessWeek as one of the top U.S. companies with a market