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    Market and environmental analysis of McDonalds Corp – 2003. Market and environmental analysis is an essential part of an organization’s External Analysis. The main objectives of a market analysis are; a) To determine how attractive a market is. b) To understand the dynamics of the market and amend strategies accordingly. Here we apply the dimensions of a Market Analysis to McDonalds corp. 1) Emerging submarkets; McDonalds failed to recognize the changing trend in customer’s preferences

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    analyse the supermarket industry in the US, and I will make a decision on whether the US supermarket industry is attractiveness based on its overall profitability level. Threat of entry The threat of entry of the supermarket industry in US is low, which base on the analysis of the three major sources that related to the entry barriers. The first barrier is the economies of scale of the existing large supermarkets. When these incumbents achieved larger volume sales, they can have lower unit costs than

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    1. Bargaining Power of Supplier: According to Akbar and Inggriantara, 2012, p. 392, Supplier’s power is about how the supplier increases the prices of their products. Normally, the suppliers will have the power to increase the price when the switching costs of the products were high, the distinctiveness and inimitability of the products as well as the importance of the customer to the company and so on. When the power of suppliers high, the snacks industries will be less attractive. For example

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    Terms of Reference H&M also known as Hennes & Mauritz is one of the most leading apparel companies globally; one of creativity and style. The company is one which believes that it should offer to its customers fashion and quality at the best price. The aim of this report is to assess H&M’s company organizational culture as well as the core competencies and capabilities of the company; and how it has used these to attain the position at which it is at today in the fashion and apparel industry. The

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    characteristics, which selectivity and pertinence at production and market. (Adhikari, R. &Yamamoto, Y. 2007) Garment industry provides a lower investment cost and low skill labor in developed and developing countries. This industry has low barrier entry, so that clothing industry suitable for developing countries. But free trade and low barrier make it possible to adapt to rapidly changing market conditions. Therefore, the clothing industry characterize is high intensity of competition. This industry

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    New competitors may force existing firms to be more efficient and to learn how to compete on new dimensions. Threat of new entrants is high when it is easy for new competitors to enter a market ad low when there are significant entry barriers to entering a market. These entry barriers make it difficult for new firms to enter an industry and often place them at a competitive disadvantage even when they are able to enter. The domestic cars that have produce in Malaysia are Proton and Produa. This can

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    Oligopoly in UK supermarket industry The main factor in an oligopolistic market is that there are only a few dominant competitors in the marketplace. According to Anderton (2008: 322), 'An oligopolistic market is one where a small number of interdependent firms compete with each other '. For this assignment I’ve chosen to focus on the UK super market industry as there is clear evidence that the UK supermarket sector is increasingly dominated by four main firms. These are Tesco’s, Sainsbury’s Asda

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    has no competition. A monopolistic firm is a price setter, having the ability to set the price for a product that has no competition and no readily-available substitutes. (Price Maker, n.d.) Another characteristic of a monopoly is its barriers to entry. These can include high start-up costs, control of natural resources, government regulations or restrictions, patents or copyrights, and exclusive rights. A perfect example of a monopoly is a utility; this report will analyze electric utilities as

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    structure. These are the threat of entry of new competitors, the threat of substitutes, the bargaining power of buyers and of suppliers and the rivalry between the existing competitors. Where these forces are intense, below-average industry performance can be expected; where these forces are mild, superior performance is common. (Jobber, 2007). Before we discuss about the barriers of entry to the global automobile market, we have to understand what barriers to entry is. In a market, when all the firms

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    where this type of entrants would come at a large scale and dislodging the competitor in the current industry. However, since the UFS have differentiation and experience from past mass branding and advertising, UFS have grown to enforce the barrier to entry. Further, UFS are investigating and research of new way of reach its customer base by using mobile application, thus deterring aspiring entrant accessing to the established distribution

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