Equity Essay

Brand equity is considered a key indicator of the state of health of a brand, and its monitoring is believed to be an essential step in effective brand management (Aaker, 1991, 1992). Both researchers (e.g. Shocker et al., 1994) and practitioners (e.g. Biel, 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland, 1999) and brand images (Ahmed et al., 2002). In the present

Method of measuring brand equity, Differences between them, Pros and Cons INTERBRAND METHOD Inter-Branded Method Interbrand model is a financial-market-value-based technique for estimating a firm’s brand equity, the essence of this method is a method which turns the future income to present value In this method, brand equity is defined as “the incremental cash flows which accrue to branded products

and hot beverages it presents to its patrons; though, the product is accessible and valuable to practically all, it is essential to construct the exploration on a specific bracket of individuals while attempting to quantify the corporation’s brand equity. The soundest target population will be the male and females ages alternating from 25 to 44 years since it encompasses the larger amount of the target market. These people are distinguished by moderately elevated earnings, professional occupations

The last few decades have witnessed massive evolution of private equity (PE) investing from the small niche it used to be to the significant industry it is today. Currently, PE plays an essential role in the economy; it enhances innovation and growth in expanding firms or promising start-ups, as well as by nurturing the restructuring of companies that are already mature (e.g., Davila et al., 2003; Cressy et al., 2007). Private equity investing has been acknowledged as a new and proficient form of

Final year project proposal TITLE PRIVATE EQUITY/VENTURE CAPITAL INTRODUCTION This section will give a short introduction to this dissertation, by identifying a context for the placement of the research in terms of the literature and also why this topic is worthy of research. An overview of the private equity industry will be given, followed by the research objectives, contributions and targeted audience. This paper examines the effect of private equity industry on the performances ' of portfolio

The European Private Equity and Venture Capital Association (EVCA) released its report on the investment, divestment and fundraising activity in the Central and Eastern European (CEE) region last year at the end of last week. The report shows that 2014 was a robust year for the region, while some differences in private equity and venture capital investment remained in the region. Investment in the Region The Central and Eastern Europe Statistics 2014 report found that capital investment by funds

Aaker’s four dimensions of brand equity represent consumer perceptions and emotions to the brand, while intangible brand assets are not suitable for consumer based brand equity. According to Keller (1993), consumer based brand equity strictly understood from a consumer psychology perspective and he defined it as the distinguishing effect of brand knowledge on response of consumer to

recent research by the Latin American Private Equity & Venture Capital Association (LAVCA) shows, the first part of the year has witnessed increase in fundraising, investment and exits. The economic slowdown is providing opportunities, as heavily depreciating local currencies are looking lucrative. The Latin American Industry Outlook The LAVCA data shows the region saw its fundraising increase by 21% in the first half of 2015. Latin American private equity and venture capital firms raised an aggregate

RED BULL: BUILDING BRAND EQUITY IN A NON-TRADITIONAL WAY BY: KAMARUL ARIFFIN NADHIRAH NOORAZLIN BINTI ANI INTRODUCTION 1985 Improves physical endurance Stimulates metabolism and helps eliminates waste substances Improves overall feeling of wellbeing Improves reaction speed and concentration Increase mental alertness Word-OfMouth Sampling Program Event Sponsorship Point-OfPurchase Athlete Endorser Advertisement Controlled All Aspects Of The

Private equity is significant part of alternative investment. Despite of many existing literature and supporting research in this area private equity performance is still uncertain. The main purpose of this work to investigate and overview available literature and recognise main issues in investment policies of us private equity funds. To overview industry as a whole and compare results of two main companies in US market. To learn the concept of investment policies of private equity secondary sources