ESPN2

Harvard Business School 9 - 5 9 6 -059 Rev. December 28, 1995 Marketing The National Hockey League In early August 1995 Gary Bettman, Commissioner of the NHL, Stephen Solomon, COO of the NHL, and Rick Dudley, COO of NHL Enterprises,1 met in their New York office to chart a strategy for marketing the NHL in 1995 and beyond. After a spectacular 1993-94 season, the NHL’s 1994-95 season had been somewhat mixed; the league had suffered a labor dispute and played an abbreviated season. But there

Company Research Paper The Walt Disney Company Pranay Kumar George Batah Shuxian Shen Sheng Hao Koo “We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.” Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production

Instructor’s Manual Exercises in Sportscasting Linda K. Fuller, PhD Published by © 2008 by Routledge, Taylor & Francis Group. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. Routledge, Taylor & Francis Group, 270 Madison Avenue

Instructor’s Manual Exercises in Sportscasting Linda K. Fuller, PhD Published by © 2008 by Routledge, Taylor & Francis Group. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. Routledge, Taylor & Francis Group, 270 Madison

9-701-035 REV: JULY 25, 2001 D MICHAEL G. RUKSTAD DAVID COLLIS O The Walt Disney Company: The Entertainment King I only hope that we never lose sight of one thing—that it was all started by a mouse. —Walt Disney The Walt Disney Company’s rebirth under Michael Eisner was widely considered to be one of the th great turnaround stories of the late 20 century. When Eisner arrived in 1984, Disney was languishing and had narrowly avoided takeover and dismemberment. By the end of 2000, however