ETA SA

The Swatch Group: Competing In An Increasingly Global Market For Watches Nicholas Hayek and Ernst Thomke formed the Swatch Group (the Group) in 1983 by merging two bankrupt watch-making groups. The merger gave the Group ownership of many of the Switzerland’s dominant watch brands. Swatch, their first product initiative, was so successful that it helped pull the squandering Swiss watch industry out of a slump. In June 1999, with its 14 brands, the Group was the world’s largest watch manufacturer

1. Propose a new brand positioning strategy for Omega. How does this new strategy take into account the brand’s current PODs & POPs and existing customer brand knowledge? (25 points). With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world’s largest luxury watch. This would require substantial strategic decisions to be made especially related to the Omega’s product families and its associated communication strategies. The following

Terrorism is a type of violence used tactically in peace, conflict, and war. The threat of terrorism is ever present, and an attack is likely to occur when least expected. In trying to find out what factors can cause an individual to choose terrorism, it is first necessary to define what terrorism is. The Department of Defense defines terrorism as “the calculated use of violence or threat of violence to inculcate fear; intended to coerce or to intimidate governments or societies in the pursuit of

before.      The violence of the ETA remained backstage for a few months until February, when it continued its violence in the shooting of Alberto Jimenez Bercerril, the deputy mayor of Seville, and his wife, Asuncion Garcia. This was significant because it was the first time the terrorists had targeted non-Basque officials and also because it suggested that all governing politicians might become targets of ETA attack. The shooting incited much protest in Seville, as Jimenez

downfalls though is his handlings with the Basque community and popular rise. A big reason is that even the non-violent Basques are a tricky lot, while the terrorists of ETA are militarily hard to beat because they have enough popular support. Mr. Aznar has himself been obtuse, by unwisely alienating the majority of Basques who do not back ETA. In order for the Basque to be truly independent, Spain 's constitution would have to be ammended, the constitution that the Basque favored when voted. The Basque

Self-Determination in the Basque Country The Basques, settled on the Franco-Spanish border, are a people who do not have a country that exists as an entity of its own. They are not recognized internationally. Their borders are not respected, and their culture is repressed. Thus the history of the Basque Country is one of contentious protest against imposed conditions, unremitting effort in defense of its identity and a relentless search for a means of democratizing public life

Table of Contents A.     Introduction                                          3 B.     Political Indicators                       &nb

A Short History of the Basque Country Archaeological and ethnographic findings indicate that Basque [people] evolved from Cro-Magnon [...] in this area over a period dating from about 40,000 years ago until distinct features were acquired approximately 7,000 years ago. Two thousand years later the sheep, not native to these lands, was introduced and horse and cattle farming came into being, as shown by Adolf Staffe. These circumstances made it necessary for the people

Euskadi ta Askatasuna, better known as ETA, were a terrorist group that existed in the Basque region of Spain and in the southwestern part of France. Founded in 1959, it originated as a group that promoted the traditional Basque culture. What started as an organization that wanted to spread Basque pride, ended with a terrorist group that had a goal of getting independence for the Basque Country. While the ETA terrorist group was in action, they killed an estimated 857 people, 576 of which were located

to the north of Spain. Francisco Franco ruled Spain, and the Basques were mistreated by the government. Their language and culture was forbidden. The Euskadi Ta Askatasuna (ETA) was established in 1959 with the objected of fighting Franco’s tyranny. In 1968, an ETA member was killed by the Spanish Civil Guard. Later, the ETA got revenge by killing a police commissioner who was