European Low Fares Airline Association

its official website, Zara treated the customer as the heart of unique business model. Ryanair is one of the world’s favorite airlines operating over 1,500 flights per day from 51 bases on 1,500 low fare routes across 28 countries, connecting over 168 destinations. Zara and Ryanair have been a great success in their own industry. Both of them are famous in their low cost comparing to its major competitors. This research is going to investigate the position of the two companies and recommendations

finally emerged out of the recession with a growth rate of 0.1%, which was predicted to be 0.4% (Gráinne Gilmore and Robert Lindsay, 2010). The airline industry was shattered due to the recession, as

Contents 1.0 Introduction 1 2.0 Critical Issues Analysis 2 3.0 External Environment Analysis 2 3.1 Analysing the Macro Environment 2 3.1.1 PEST analysis 2 3.2 Industry Analysis 3 3.2.1 Five forces analysis 3 3.2.2 Porters Diamond Model 4 3.2.3 Strategic Group Analysis 4 3.2.4 Industry Life Cycle Analysis 5 3.2.5 Synthesis of External Factors (EFAS) 5 4.0 Internal Analysis 6 4.1 Value Chain Analysis 6 4.2 Internal Factors Analysis Summary (IFAS) 6 4.3 Ratio

macro environmental factors. This analysis tool is use to examine the impact of main macro environmental forces. Those are P- Political E- Economic S- Socio-cultural T- Technological Ryanair is company which operates in highly dynamic airline industry which always influenced by dramatic environmental changers. Therefore as a strategic tool, it is important to do a PEST analysis to analysis the macro environment of Ryanair. PEST analysis of Ryanair Company is mentioned under Appendix 4

Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition  Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class

Abstract The aim of this report is to explain and analyse the role of Human Resource Management in the airline company Ryanair. To provide a background information of organisational structure, their vision, mission and strategic goals. Outline the key challenges and opportunities faced by their Human Resource Management.  Table of Contents HR Strategy in Ryanair 6 Ryanair HR Planning 7 Managerial Judgement 7 Delphi Technique 8 HR Audit 8 Global Macro Environment (PEST) 9 Political/Legal 9 Economic

Analysis of the low cost airline industry and internal analysis of Ryanair Submitted to: Vladan Hadzic Student ID: 20000910 Module: International Business Management and Strategy Date: 05 August 2011 CONTENTS Title Page No Part one: PESTEL Analysis Porters Five Forces Conclusion Part two: Internal Analysis of Ryanair: Strengths & Weaknesses Value Chain Analysis Of Ryanair Financial Analysis Of Ryanair Conclusion Appendices A) Value chain analysis B) Financial

Ryanair and its activities within the “European Airline Industry” A pioneer in European discount air travel, Ryanair Holdings offers low-fare, no-frills air transportation via its main subsidiary, Ryanair. The carrier flies to about 160 destinations, including more than two dozen in Ireland and the UK; overall, it serves more than 25 countries throughout Europe, plus Morocco. Ryanair specializes in short-haul routes between secondary and regional airports. It operates from more than 40 bases, including

Master’s thesis M.Sc. in EU Business & Law An analysis of the European low fare airline industry - with focus on Ryanair Student: Thomas C. Sørensen Student number: 256487 Academic advisor: Philipp Schröder Aarhus School of Business September 13, 2005 1 Table of contents 1. Introduction 1.1. Preface 1.2. Research problem 1.3. Problem formulation 1.4. Delimitation 6 6 7 7 2. Science and methodology approach 2.1. Approaches to science 2.1.1. Ontology 2.1.1.1. Objectivism 2.1.1.2. Constructivism

For the exclusive use of J. SICINSKI Harvard Business School 9-700-115 Rev. November 21, 2007 Dogfight over Europe: Ryanair (A) In April, 1986, the upstart Irish airline Ryanair announced that it would soon commence service between Dublin and London. For nearly a year, the new airline had operated a 14-seat turboprop between Waterford, in the southeast of Ireland, and Gatwick Airport on the outskirts of London. The founders of Ryanair, brothers Cathal and Declan Ryan, felt that service on that