Ezaki Glico

United States is a very big market and as Glico wanted to increase its sales and to expend its popularity throughout the world, in 2016 they chose the US market. However, the US are not in rest concerning biscuits, we know Oreo, KitKat or Hershey’s. Extending overseas represent a huge challenge, even more when it’s about conquering the 1st world power. Not any popular brand in the world came from Japan or Asia in general, most of them are American. Again, Glico had to rewrite it’s marketing strategy

Ben & Jerry’s – japan [pic] Case Study No. 1 Prepared for MARK 5815 International Marketing in Asia Due Thursday 1st September 2006 Ben & Jerry’s - Japan 1. Situation Audit Company Overview Ben & Jerry’s Homemade Inc. (hereafter known as Ben & Jerry’s) is a US-based superpremium ice cream producer established in Vermont, USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative

Introduction Characteristics of the good Chocolate is a sweet food preparation made of cacao seeds in various forms and flavors. It has large application in the food industry and can be consumed either as a final product or as a flavoring ingredient for a great variety of sweet foods. Its primary ingredient – cacao, is cultivated by many cultures in Mexico and Central America as well as in some countries in West Africa, such as Cote d’Ivoire. The production of chocolate takes place in several

1.0 EXECUTIVE SUMMARY………………………………………………………………………….……...5 2.0 INTRODUCTION.……………………………………………………………………………………….…7 3.0 SITUATION ANALYSIS………………………………………………………………………………….8 3.1 Business Environment (PEST)……………………………………………………………………...8 3.1.1 Political…………………………………………………………………………………………8 3.1.2 Economical…………………………………………………………………………………….9 3.1.3 Social………………………………………………………………………………………….10 3.1.4 Technological………………………………………………………………………………...11 3.1.5 Legal…………………………………………………………………………………………