Fast food restaurant

the form of known, established business entering a new market area. The threat of new entrants is based on the following factors: • Substantial capital costs. The costs for establishing new food restaurants are fairly moderate therefore some business may find it easy to establish their respective restaurants. This may affect Nando’s and KFC in a way in which they introduce competition. However, the costs for establishing a well-known brand is high and therefore new business can be disadvantaged.

life? The answer to this question is fast food. Just in the United States there are over 200,000 fast food companies that make over 190 billion dollars a year. Although millions of people consume fast food, what are they really eating? I believe that fast food, as well as most processed food, is a problem that often goes unnoticed. Fast food does have several benefits to people. The first one would be that it is quick. Sometimes it is impossible to make food at home if you are driving all day, working

Food Inc. is a documentary that tries to teach the viewer about America’s food chain and how it came to exist in its current forum. The film uses a mix of facts and opinions from people who work in the food production industry. Food Inc. does interview workers who are both for and against the current method of food production but not for the purposes of portraying an unbiased film, it comes across as an insincere attempt. During the course of the film we are shown current methods and past practices

original plan was to open a temporary fast food restaurant to build some capital so he could open a nice sit down restaurant. Once Chipotle “took off” in the market, Ells knew this was going to be the restaurant business he always dreamed of owning. From the past twenty-three years Chipotle has been in business many things have changed such as the number of worldwide locations to their power in the market all the while keeping one thing in mind and that is to provide food with integrity. This motto is why

ten miles without seeing one. It’s impossible to watch television, read a magazine, or browse the internet without hearing about McDonald’s. This beloved fast food chain is everywhere and it’s not going anywhere soon. The original idea of McDonald’s came to fruition in 1937, when a man named Patrick McDonald opened The Airdrome, which was a food stand, where he sold hamburgers for ten cents each. This stand was located in Monrovia, California. The stand was very popular among the locals; so popular

There are many negative effects of adolescents today working in fast food chains. These jobs do not influence or create self-reliant, assiduous working teenagers as expected. Many of these jobs are arrayed, as a result the employees do not have to put extreme effort or critical thinking into their tasks. The skills teenagers acquire at fast food jobs are as simple as working equipment or assembling food, which does not help prepare them for their future careers. While teenagers are attending school

Charles Benck Fast food, as we know it, exists because of changes leading up to, during, and slightly after World War Two. With the war 's pressure on efficiency and production in the farming industry as well as the numerous factors contributing to America 's rise from a depression the country saw a boom in spending power and food production. With the mindset of efficiency and convenience prevailing in the American household a whole new type of restaurant was born, the drive-through. From the drive-through

Nowadays, customers have been continually aware about quality of service (Soriano, 2002). Service also plays an importance role in a restaurant. A good service can attract customer purchase in their restaurants. Service quality is usually defined as the customer’s judgment of the overall excellence or superiority of the service to the customer (Zeithaml, 1988). Based on the theory, Parasuraman et al. (1988) developed SERVQUAL to measure service quality. SERVQUAL consists of five dimensions which

In today's competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the next step which is the consumer

Intro The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its