Focus groups

Lenora Lubega Introduction Hello, my name is Lenora Lubega and I would like to welcome all of you to our focus discussion group. I will be the moderator. Our purpose for meeting today is to discuss ‘hands-free’ cellular telephone use while driving in the State of Tennessee, and to get your feedback on how you feel about the driving while using a cellular device. This focus group’s intent is to openly and discuss the question: “Should the State of Tennessee require ‘hands-free’ cellular

Methodology This was a qualitative research study that utilized focus groups as the sole means of data collection. We conducted two separate focus groups on separate days. Focus groups were most appropriate for this study because we were eliciting the opinions and perceptions of students who have completed the program. While conducting the focus groups, one researcher moderated, while the other took notes on key points in the discussion. Responses of the participants were electronically recorded

this case, Focus group research method can be an effective research tool for analyzing consumer needs and problems. A focus group asks participants for open-ended responses conveying thoughts or feelings. Within a focus group, a moderator poses a series of questions intended to gain insight into the way the group views the brand, product and related images, slogans, concepts or symbols. Focus group can offer insights consistent with those shared by the broader target market. Focus group moderators

best fit your area of focus and implement them as training for the Mobile Division management team Various communication and collaboration methods have been developed in ensuring communication is effective within an organization. The mobile division needs both an effective collaboration and communication techniques that would ensure there is unity and cooperation among the different groups within BOLDFlash Company. One communication method that would best fit this area of focus is the face to face

Focus group interviews are a common process for putting together collecting qualitative data (Morgan 1996; Krueger & Casey, 2000; Bloor et al., 2001). Krueger & Casey (2000) commented that focus group interviews are focussed on making a group with particular qualities provide qualitative data related to the research topic in an environment that is comfortable, under the supervision of a facilitator and through group discussions. To put it another way, a focus group is a special group with a particular

FOCUS GROUP AS A PR METHOD, THE POTENTIAL, THE LIMITATIONS AND THE CHALLENGES By (Name): Course: Tutor: Date: Introduction This paper investigates the utilisation of Participatory Research (PR) in sports education using focus groups. A focus group is a manifestation of the qualitative study in which a set of individuals are questioned about their judgements, beliefs and opinions, towards an item, benefit, or idea. Queries are asked in an intelligent group setting where members are allowed to

Focus Group There are several ways of conducting information sections to gather responses that would help manage a project from start to finish(Rennekamp & Nall, 2009). Different people use different approaches to gather information but the cost-effective approach would be an emerging trend known as Focus Group Interview(Willis, Green, Daly, Williamson, & Bandyopadhyay, 2009). Focus Group can be defined as a group of individuals brought together, led by a moderator or a facilitator, to gather specific

The data was gathered by using a focus group methodology combined one to one interviews for the student with Autism. The purpose of using two methods of data collection is based on the action research study design, which takes a series of quick looks at different times in a variety of ways (Johnson, 2012). By using focused groups to collect data, insight is gained on the different perspective of multiple stakeholders on to how to build a comprehensive transition plan that will carry students with

Method of user requirement study - Focus groups 1.1 General description Martin and Bevan (2002) believe the successfulness of an interactive information system an in-depth understanding of users’ needs and requirements is necessary. Focus groups are an informal method that can be adopted as an instrument for collecting user requirements (Nielsen, 1997). According to Murgado-Armenteros, Torres-Ruzi and Vega-Zamora (2012) due to the adaptability nature of focus groups, they represent 70% of the qualitative

holistic picture of what extent to which diagnostic radiographers define and approach their role and responsibilities in child protection. Study Design A qualitative methodology was deemed appropriate for this study’s research aims and will adopt a focus group approach. This will allow the participants to discuss the relevant questions which will provide an in depth exploration of the complexities for participants’ views, attitudes and experiences (reference). Qualitative research studies participants