Fortified wine

Case 25: E. & J. Gallo Winery Introduction The dessert wine industry realized huge success during the great depression years when buying regular wine was a luxury that few could afford. Characterized by its sweet taste, high alcohol content, and cheap price it was until the 80’s an easy to buy alcoholic beverage that gave people with lower income the opportunity to have wine on their table. The 1980’s was a decade of change in people’s lifestyle with an emphasis on healthier habits

Champagne flute is tall and thin glass. Champagne flute has a tall stem and narrow bowl. The tall stem is to avoid the hand to warming the chilled wine. This glass is allows the bubbles directly at the top of glass all the way to make the carbonation last longer and improve the aroma of the wine. Champagne tulip Figure 10.2.3.3 Champagne tulip Champagne tulip is similar to champagne flute but champagne tulip is greater bowl space which is slim base opens to widen bowl and slightly narrow towards

important is the dessert wine segment to the industry? to E. & J. Gallo Winery? How do these products fit with Gallo's stated position on the quality of its products? Do brands like Thunderbird and Night Train have any redeeming features as a product, even if they are in demand by a segment of the population? Dessert wines are very important since it makes up a large portion of the wine industry. Before Gallo upgraded their image, they had more of a brownbag jug wine image through products like

1. Introduction 1.1 What is wine? Wine is an alcoholic beverage that can be easily evaporated while left in room temperature. The plant source of producing wine is grapes. Common examples of grapes that are used to produce wine are Chardonnay, Cabernet sauvignon, Gamay and Merlot. To obtain wine, the plant sources that are grapes that consist of sugar must be crushed and added with water to produce mesh for fermentation with the presence of yeast. During fermentation, the yeast feeds on the sugar

the Okanagan Valley in British Columbia. It is located in the southern part of the province. It is the second largest wine region with approximately 4000 hectares of vineyards (“Okanagan Wine”, n.d.). The region grows slight more red grapes compared to whites. According to a report by Bremmer (2014), white grape varieties represent 49%, whereas reds represents 51%. Some of the wines that are famous in this location include Merlot, Cabernet Sauvignon, Pinot Noir, Pinot Gris, Chardonnay and Cabernet

classes of fermented beverage. • Wine – is a fermented drink that is produced from a wine. It has a much longer fermentation and aging process compared to beers that result to 9%- 16% ABV of alcohol content. - Sparkling wine is a result of the secondary fermentation - Fruit wine that comes from fruits which includes cherries, apples or plum

California Valley Wine Company (CVWC), I am left with the responsibility of recommending a new product to correct the diminishment of sales and declining profitability to the New Product Evaluation Committee. I’ve gathered information to develop the following plan to address my recommendation based upon CVWC’s current situation. Key Characteristics • 1988 CVWC owned 1,600 acres of grapes mostly Chenin Blanc, Thompson Seedless, and Ruby Cabernet. • The company marketed wines in 1.5 and 3.0 liter

For the purposes of this case analysis of E. & J. Gallo Winery, the wine industry is composed of all alcoholic beverages that contain between eight and twenty percent alcohol by volume. This distinction is based on the assumption that beer and the typical malt liquor contain less than eight percent alcohol by volume. The twenty percent limit is a result of state and federal tax and licensing laws. The three top competitors that are identified in this case study are E. & J. Gallo, Canandaigua and

9/19/2012 Experiment #1-Density Aim: Learn how the process of distillation occurs. Observe how distillation separates alcohol from wine. Method: Distillation is based on the fact that the matter can exist in three phases - - solid, liquid and gas. As the temperature of a pure substance is increased, it passes through these phases, making a transition at a specific temperature from solid to liquid (melting point--mp) and then at a higher temperature from liquid to gas (boiling point--bp). Distillation

Wine is one of the most fascinating drinks among the European citizens. It is an alcoholic beverage prepared from the fermented grape juice. Grapes have the chemical property of carrying out fermentation without the utilization of sugars, enzymes or other nutrients. It is prepared fermenting the crushed grapes with the different types of yeast strains. Yeast consumes all the sugars present in grapes and converts them into alcohol. Different types of grapes and different strains of grapes are responsible