Fragrances

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    Walking into a perfumery, you are overwhelmed by the scents of citrus, floral, oceanic, woodsy, and more. Endless varieties of perfumes and fragrances at your grasp waiting to be bought. Which one will you choose? In many cases, advertising influences people’s choice in perfumes and fragrances. Not only does advertising affect the choice in buying perfumes, but also in other areas of life like clothing, food, drinks, fitness and more. Even in the times before the technology era, advertising was

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    Floral Fragrances Case

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    There is a chance that Floral Fragrances would be a target of a hostile takeover. FFI is a relatively small company with a potential to grow bigger by penetrating the market of other countries. However, with their need for financial support, the corporation is a potential target of a hostile takeover. The growth of the company might be getting slower since their current ratio is 1.3 while other industries are averaged at 2.5. Their debt to asset ratio is 0.42, which can be calculated by total liabilities

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    A) Market analysis: Fragrance 1) The fragrance market The fragrance market is the major part of the care market. During the 90’s, this market has known a considerable growth. Currently, it might be entering a maturity phase. The perfume market is highly competitive and there are a lot of fragrance houses which are competing for sales. The total global market is over 25 billion Dollars. Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent

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    International Flavors and Fragrances have a long history before IFF’s name was established in 1958. In 1889 Joseph Polak and Leopold Schwarz from Zutphen, a Dutch town found their first factory. Their success leaded them to open a second factory in approximate 7 years. They continued to flourish throughout the upcoming years and for the first 60 years of the 19th century their fame was unbelievable. It was a period of flavor and fragrances discoveries that served as the mark of what IFF is today

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    What Is A Fragrance Essay

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    FAQS FOR FRAGRANCES What is the difference among Perfume, Eau de Parfum, Eau de Toilette, Eau de Cologne and Eau Fraiche? Perfume, Eau de Parfum, Eau de Toilette, and Eau de Cologne differs on the strength of perfume oils added in the fragrance. It generally determines the concentration of how much high grade alcohol and/or water has been added to the fragrance oils. Parfum (the most concentrated form you can buy) It has 15-25% perfume oil dissolved in alcohol. Any mixture with a lower proportion

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    Essential Oil Fragrances

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    as aphrodisiaces. One of the best aphrodisiac around is a sensual massage using just the right essential oils . The recipes provided use stimulating and warming essential oils that are considered aphrodisiacs. Be sure to choose the essential oil fragrances that you like. If the scent is not pleasing, then neither will the massage or bath. Aphrodisiacs include vetiver, cardamom, cinnamon, clary sage, clove, geranium, ginger, jasmine, neroli, marjoram, patchouli, petitgrain, rose, sandalwood, ylang

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    Flare Fragrance Inc Essay

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    plan isprepared for the case study of Flare Fragrance Inc which operates in the U.S women fragrance market, currently its growth to maturity stage.External analysis has identified political, economical, social, technological and naturalfactors affecting the fragrance market. Most significant being declining U.S fragrance market and trend of tradingof luxury brands to mass alternative, post 2008 financial crisis.Industry analysis identified the U.S fragrance industryto be low in attractiveness. Critical

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    contents Page 1 Situation analysis / Problem statement 2 2 Introduction – Flare Fragrance (Company Background) 2 3 SWOT Analysis 3 4 Objectives and Financial Analysis 5 5 Marketing MIX 7 6 Recommendations and Implementation 9 7 Conclusion 11 8 References 12 1. Situation analysis / Problem statement Flare Fragrance is facing in declining of growth rate in 2008 where the CFO estimated year-end numbers projected

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    4.2.4 OTHER INTERESTING BRANDS 4.2.4.1 Atelier Cologne Atelier Cologne aims to positionate itself as the leader of the niche fragrances not only in China but worldwide by opening new boutiques in target cities like Hong Kong, Seoul, Shanghai and Dubai in emerging markets and London, Cannes, Paris, NY, L.Aand San Francisco.Also, the development of travel retail, online selling and new product development are key for their growth plans. (Premium Beauty News, 2015) The sales percentage by country

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    Case summary Alfin Fragrance Inc. was a US based importer and marketer of high end French perfumes and cosmetics. The company was going to introduce an industry breakthrough product – Glycel, which was acted like an anti aging crème. The product would be demonstrated and sold at the best departmental and Glycel was expected to provide Alfin Fragrance a fortune as an annual sales of $ 30 million was expected in 1987. The industry observers speculated that Alfin Fragrance needs some external financing

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