Franchising

In general, franchising is a system or method of marketing a product or service. Since a Franchisor develops a special product, service or system and has been recognized in nation, then it is possible to exploit the current business. A franchisor grants a right or license to independent businessmen throughout the world. Another definition emphasizes that franchising is an agreement between two legally independent parties. (Lafontaine and Shaw, 1999) In this agreement business owner (franchisor) license

Franchising and Marketing Management Investigate and evaluate small business franchising options. 6412 NATIONAL DIPLOMA IN BUSINESS MANAGEMENT LEVEL 6 RAJ KUMAR ND15182 Task One – General Franchising questions ‘franchising’ 1.1 According to me a franchising is an arrangement in which one party the franchisor allow another party the franchisee the right to use its trademark, company’s name as well as certain

Franchising and Marketing Management Investigate and evaluate small business franchising options 7/11/2015 ND : 15275 MANPREET SINGH Task One Question 1.1 : Identify types of business franchises and differentiate key factors. Research and provide existing examples of each type in relation to existing franchise business operations. Franchise type must include the following: ANS: INTRODUCTION: Business has got more competitive and more complicated these days. If you don’t keep

Harjinder Singh UNIT STANDARD 6412 INVESTIGATE AND EVALUATE SMALL BUSINESS FRANCHISING OPTIONS  1.1 Key factors of franchises 1.1Types of franchises Factor Definition Single product or service A distributor acts as an outlet for the single products of a manufacturer. Manufacturing and wholesale The franchisor supplies raw materials and/or specialised knowledge to a franchisee who manufactures and wholesale distributes the finished product. Manufacturing and retail The franchisor supplies

"Franchising is the wave of the future," according to the U.S. Department of Commerce. John Naisbitt writes in Megatrends that "Franchising is the single most successful marketing concept ever." Nowadays, McDonald’s Corporation has 36,368 restaurants around the world. McDonald’s has established its success based on a widespread practise in capitalistic societies, known as franchising. Many entrepreneurs (the franchisees) have chosen to acquire a franchise to access the knowledge, the trademark, and

Franchising According to Hill, Jones, and Schilling (2015), franchising is a strategy in which the franchisor or the founding company grants the franchisees, the purchasing company, the right to use the franchisor’s name, reputation, and business model in return for a franchise fee and often a percentage fee and often a percentage of the profit. The business must operate under strict guidelines, follow the rules, regulations, and standards given by the founding franchisors (Hill, et al 2015, p. 182)

According to Hill, Jones, and Schilling (2015), franchising is a strategy in which the franchisor or the founding company grants the franchisee, the purchasing company, the right to use the franchisor’s name, reputation, and business model in return for a fee and often percentage of the profit. The business must operate under strict guidelines, follow the rules, regulations, and standards given by the founding franchisor (Hill, et al 2015, p. 182). In return this creates a business relationship between

Why is franchising increasingly being used by franchisees as a form of business start-up? Firstly, I would like to put some light on the trade market that was there is late 1800s and early 1900s. This was the time when businesses used to trade within their countries only. Slowly businesses started growing. This was the time when the entrepreneurs started trading globally. Hence, in 1950s the growing of businesses internationally was termed as ‘Globalisation’. Globalisation is the process by which

FRANCHISING China Foto Press s of the Foreign franch ises are reaching more Chinese consumers over larger segment . country The Pros and Cons of Franchising in China US companies must jump hurdles to operate successful franchises in China, but the potential benefits are too great to ignore. William Edwards 40 July–September 2011 chinabusinessreview.com FRANCHISING W estern and local franchise brands have developed group is largely a young, upwardly mobile, and aspirational significantly

3.3 Franchising Gong Cha is a successful international beverage franchise specializing in Tea, Coffee, and Juice. From its start in sunny southern-western Kaohsiung, Gong Cha has grown to 860+ stores across 18 countries worldwide as of 2014, with a catalogue of over fifty-seven drinks and still growing (Gong Cha, 2010). Franchising is one of the entry mode that can recommend to Gong Cha to expand to overseas. According to Daniels(2004), franchising is a specialized form of licensing