Franchising

Franchise means “privilege” or “freedom” and the word originates from an old French dialect. The history of franchising can be traced back to the Middle Ages (476 A.D. – 1453 A.D.) when kings granted franchises to specific people or groups to perform a certain type of commercial activity or hunt on their land. German breweries in the 1840s also used franchising to distribute their beer to different geographic areas. The breweries granted the franchises to certain taverns to be the sole distributor

1 Introduction The purpose of this paper is to shed some light on the concept of franchising from the viewpoint of the franchisor, discuss its different uses taking into account the advantages and disadvantages attached to them, and link these considerations to a firm’s internationalization decision-making process. 1 What is franchising ? Franchising as it is generally known today is a form of marketing or distribution in which a parent company customarily grants an individual or a relatively

Tutorial 12 (week 7) Topic 5: Franchising MCQ 1. | According to our textbook, which of the following is not a quality to look for in prospective franchisees? | | a. | individual, rather than team-oriented | | b. | ability to follow instructions | | c. | experience in the industry in which the franchisee operates | | d. | ability to operate with minimal supervision | | e. | adequate financial resources and a good credit history | Answer: A 2. | According

the airport of Calgary. Many United States Corporations have engaged in franchising in the United States as a form of the expansion strategy. Laws concerning franchising are neither strict in Canada. Our form of non-equity mode will be franchising, therefore our form of entry will be a small-scale entry. This will allow our company to get exposure in key locations and learn from Canadian consumers. The benefit to franchising at first is that it is less costly and less risky for the franchisor.

But beyond the immediate legal reasons, it makes good business sense to test the concept before franchising it. Joint ventured locations between a franchisor and its future master franchise partner can test such things as customer tastes, location development, staffing, and sources of supply through the “test kitchen” of a jointly owned and operated unit

style of life and internet participate highly in making franchising important in every country, in our country we have a plenty of global franchising for example; Carrefour, Burger king, McDonalds, Adiddas…,etc. In this essay, a brief illustration about the success, and expansion, of franchise company (Coffee Day Xpress (CDX)) will be done. And differences between Small business and entrepreneurial business also will be illustrated.   Franchising : Franchise definition: “A franchise is a business

Franchising can be defined as a business venture between an individual (Franchise Owner) and the franchisor (Business Owner), who wants to expand the scale of their business to promote visibility of their particular brand and thus increase market shares. In India, franchising is growing exponentially over the last handful of decades along and the trend seems to be growing at an extremely strong pace. According to the experts, franchise business is probably the safest modes of businesses because it

In fact, licensing and franchising has a similarity, which is both of them offer company to earn monthly profits but obviously it still depended on how you managed and operated your business (Gerhardt, S, Hazen, S, Lewis, S & Hall, R 2015, p. 8). Licensing is like giving the rights to someone to produce a product or using its brand name, however, franchising is like open a branch by using its brand name or business model. Actually the business

In the last 20 years, a significant amount of research on franchising has been conducted in various disciplines, including economics, law, management, marketing, and management science. A major goal of this article is to provide a comprehensive overview of the existing literature. A second goal of this article is to enumerate steps that can be taken to improve both the rigor and relevance of franchising research. Since this represents an initial overview of a very broad research field, we have not

Franchising refers to the franchisors in a form of contract that allows franchisees to be compensation for the use of its name, trademarks, and proprietary technology, product and operation management, in other business activities and business models. (Siebert, 2004) In the 80s, few German ale brewers authorized rights to some taverns, in order to promote their products. The license then spread out of the Europe, to the United States and even the whole world. That was the beginning of franchising