Franchising

McDonald’s: From Big Mac to P’tit Plaisir Case Synopsis McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same

If John goes the large business route, he will be able to raise the franchising cost. This move would really get Dual Pane’s name out there, but there would also be a bigger risk. The quality that Dual Pane has worked so hard to achieve could potentially be compromised by these larger businesses. It would also be more difficult

Admitted it, we all have that moment in our life when we awake at night pondering what can we do to improve or change our lifestyle. There is may even be an idea that we want to persuade, but somehow we never make it happen. Some people never make pass the thinking phase, some got intimidated by the financial commitment, some overwhelm by the legal requirement. We all wonder what are those successful entrepreneurs like Mark Zuckerberg, George Bousis or Joe Coulombe have that made them became successful

Introduction: Blenz Coffee is a Canadian coffee company that provides an excellent atmosphere and specialty beverages to customers. It is located in British Columbia. The company provides a wide variety of products such as extensive line of premium coffee, tea, sweets, and snacks. Blenz Coffee products are distributed through its many franchise locations. The company was founded in 1992 by George Moen and his wife. The idea of the Blenz Coffee was to enhance customers’ way of living by offering

McDonalds The route to fast food franchising Summary Concepts: Franchisee, business, restaurants, marketing, success, brand, suppliers, sales, standards, customers, Ray Kroc, market research, recognises, Football Association, staff. Summary: From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business

Advantage of franchising – Subway In engaging a franchise business, one will face the pros and cons from the business they operate. There are a lot of benefits prospective franchisees can get from Subway, the company provides their franchisees with assistances before and after they open a Subway restaurant. Services provided before opening include an intensive 2-week training, site selection, restaurant design, equipment ordering, and access to product formulas & operational systems. And services

Summary 3 Introduction 3 Strategic Issue 4 SWOT Analysis 4 Strengths 4 Weaknesses 5 Opportunities 5 Threats 5 Alternatives 6 More aggressive marketing campaign 6 Enter untapped domestic markets through franchising 6 Sell products in grocery and specialty stores 6 Co-ops 7 Enter foreign market 7 Open more stores in low penetration markets 7 Better supply chain management 7 Expand Catering Program 7 Community Sponsorship

service and value for money quality products (Eagle Boys 2010). But lately we have lost significant amount of customers, poor display of advertising, and franchising stores having to face bankruptcy. What’s the problem? For Eagle Boys to solve their problems they will need to start the cycle of receivership. Which is selling off the franchising businesses, make enough money off them and pay them all back.

TASK ONE: Q1.1 IDENTIFY TYPES OF BUSINESS FRANCHISES AND DIFFERENTIATE KEY FACTORS. RESEARCH AND PROVIDE EXISTING OF EACH TYPE IN RELATION TO EXISTING FRANCHISE BUSINESS OPERATION. FRANCHISE TYPES MUST INCLUDE THE FOLLOWING: ANS: • INTEGRATED BUSINESS OPERATION: Integrated business means combine business where two companies can run their business under one name. For example: In fix franchise they run two businesses one is coffee business and second one is subway business. • SINGLE PRODUCT OR SERVICE

business or taking on the marks and practices of another existing brand. The latter is franchising, and it presents a host of benefits and possible disadvantages to the aspiring inquirer. A franchise, by definition, is a binding, legal contract that enables the rights, marks, and other notable elements of a given brand, referred to as the franchisor, to be used by a second party – the franchisee (What is Franchising?, n.d.). Further expanding the opportunities available to new and veteran entrepreneurs