Franck Riboud

was on the box, but what they have in their heads. That is strategy at Danone for me: It’s Lego. Franck

[pic] Danone: A world leader in the food-processing industry This case study was prepared in close collaboration with Danone’s General Management. The authors wish to thank Mr Laurent SACCHI, Deputy Director to the Presidency, and Ms Charlotte PASTERNAK, responsible for press relationships and external communication, for their valuable contribution to the elaboration of the case study. © CCMP 2011 Authors: Sylvie HERTRICH, Michel KALIKA and Ulrike MAYRHOFER Initiating institutions: EM Strasbourg

TUGAS MANAJEMEN INTERNASIONAL STRATEGIES FOR INTERNATIONAL COMPETITION & ANALYZING AND MANAGING FOREIGN MODES OF ENTRY FOR FOOD INDUSTRY (BISCUIT) Oleh : Kelompok 5 Margaretha Pink Berlianto (19090054) Diana Permana (19090062) PROGRAM STUDI MASTER OF MANAGEMENT UNIVERSITAS PELITA HARAPAN JAKARTA 2010 DAFTAR FOREIGN DIRECT INVESTMENT DALAM BIDANG FOOD INDUSTRY (BISCUIT) DI INDONESIA 1. PT Kraft Foods Indonesia. 2. PT Arnott’s Indonesia. 3. PT Ceres Meiji Indotama. DAFTAR IMPORTIR DAN

Contents Introduction 2 Content 3 I. Four functions of management in Danone Group 3 1. Definition 3 2. Company profile 5 3. Management in Danone Group 6 II. Internal and external factors affecting four functions of management 7 1. Globalization 7 2. Technology 9 3. Innovation 10 4. Diversity 10 5. Ethics 11 Conclusion 13 References 14 Introduction When we look at a big and profitable company, we often wonder what its secret of success is. According