Gaps

Introduction The Gap, Inc. or just Gap inc. was incorporated on the fifteenth of april 1988. Gap may be a +multinational company that deals principally in attire retail. aside from attire the corporate offers a good array of each accessories, and private care merchandise for men, girls and kids of all ages beneath the names Gap, country, Old Navy, Piperlime, Athleta, and mingle brands. The Company’s brands ar distributed through multiple channels and geographies within the international retail marketplace

The Gap began as a single store in San Francisco in 1969 managed by Donald and Doris Fisher. At first the only items sold were Blue Jeans and records; which at the time was becoming part of Americans standard wardrobes. Most importantly Mr. Fisher emphasized great prices and a good fitting jean compared to Levi Strauss & Co. As the years went by Gap Inc. began to sell more than just blue jean; specializing themselves in products for men, women, and children. The company prides themselves in casual-style

Sales Associate within the Gap organisation. Donald and Doris Fisher established ‘The Gap’ in 1969. Between 1969 and 2004 Donald gradually transformed the company into a trust, with a unique organizational structure, considering the size of the firm. GAP was started by introducing an employee profit-sharing scheme and after his death; the group of stores owned by the family became completely owned and run by them and their employees, who were made Partners. Through GAPs strong line of communication

GAP Inc. is the parent company of Old Navy, Banana Republic, Piperlime, Athleta and INTERMIX. GAP was opened created by Doris and Don Fisher in 1969, established because they couldn’t find a pair of jeans that fit. Now, 46 years later there are 3700 stores and more than 150,000 stores, even with stores open in China and Italy. GAP was founded on the principles of creativity, delivering results, doing what’s right and always thinking of customers first (Gap Inc., n.d.). 46 years later, GAP still

definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana

Gap Inc. is a large retail company owning several brands such as Gap, (including Gap Kids, Gap Baby, Gap Body) Banana Republic, Old Navy Piperlime and Athleta. The company is an American clothing and accessories retailer based in San Francisco, and was founded in 1969 by Donald and Doris Fisher. They strive to sell quality clothing, mostly the basics, for good prices. They are a leading company in the apparel retail market with 3,085 stores. Through the five brands that Gap Inc. owns, they are

1969 by Donald Fisher and Doris Fisher, Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California, where the Fishers opened their first shop because they had been frustrated with the poor service and clothing styles offered at other retailers. The store was named the gap because it supplied clothing to teenagers and college students, the "generation gap" between children and adults. Originally, Gap did not sell its own brand of clothing

This gives Gap Inc. power to lower the production cost and it allows Gap to be responsive to quick changes in fashion trends. Bargaining Power of Buyers Since there are various competitors and substitutes in the apparel industry, buyers have variety products that they can choose. Consumer’s

The Gap Inc 1. Case Summary The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label. The Gap was founded in 1969 when Donald Fisher and his wife, Doris opened a small clothing store near San Francisco State University.

The new product is Gap Inc. own line of Handbags. This current does not exist within this Brand. The new extension to this Brand and its new product (Handbags) will be called simple Handbags but each bag will have its own name. For example there will have a satchel bag style and it will be called “settle”. There will also be a duffel bag style and it will be called “Bohemian” Situation Analysis This Marketing Plan will layout the launch of Gap Inc. new handbags for women and men that will be an