Gateway, Inc.

Abstract Nike Inc. was founded by a partnership between Bill Bowerman and Phil Knight under the name of Blue Ribbon Sports in 1964. This company operates in four segments which are footwear, equipment, apparel and accessory products. They sell products based on their own brand like Nike Pro, Nike Golf, Nike+, Air Jordan and others. At the beginning Nike’s advertising strategy was to use professional athletes to stimulate the demand to provide good promotion to increase brand awareness. By observing

Adidas is a German worldwide corporation that designs and produce sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world. Football kits and the associated equipment for football has always been Adidas main focus  . Adidas remains a major company in the supply of team kits for international association football teams and clubs. Adidas makes referee kits. Adidas referee kits  are used in

The game of basketball has had great players in the in the past. Consist of players from NBA and around the world that play professionally. In my opinion the all-time list: Kareem Abdul-Jabbar, Wilt Chamberlin, Bill Russell, Michael Jordan, Kobe Bryant, LeBron James, Magic Johnson, and Larry Bird. At this moment the NBA is seeing newer talent rising like Jimmy Butler, Anthony Davis, Russell Westbrook, and Hassan Whiteside. However, the players that I will be talking about will be John Wall and Stephen

Overview: Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes

Porters Five Forces and Nike. Porter’s five forces refers to five forces which can affect a company in relation to external factors. These forces help review the strengths of a market position for a company. The forces are: threat of new entry, competitive rivalry, bargaining power of suppliers, power of buyers, and threat of substitution. These five forces vary in terms of threats from low to high as they relate to Nike (Rowland, 2016). First is the threat of new entry which is relatively low

Adidas and Nike are two major athletic clothing companies on the market. The two brands are both commonly worn by athletes. Nike has endorsed some of the top athletes in the world. Take Michael Jordan for example, Nike created an entire brand off his name, “Air Jordan’s.” Adidas also has multiple athletes that advertise for them including soccer player David Beckham. The two companies have been in constant competition with their footwear and apparel for several years. Deciding between the two brands

Evaluating Organizational Mission Statements An organizational mission statement is more than just a grouping of words that looks good on a sheet of paper. The mission statement is also more than just some inspirational words to motivate a company and its workforce. A mission statement is an organizations statement of dedication to the organizations workforce and also to their consumers. The mission statement will also provide insight into what the organization stands for and also the service

P5-Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief. Within this assignment I intend to design a promotional campaign for a pair of trainers which allow individuals to walk at a super speed of up to 30mph. The significant gap within the market for trainers or any footwear of that matter that allows individuals to walk at speeds of 20mph is not shocking, however, the development of said trainers could be filled adequately whilst still

Nike was introduced in 1971, as a small organization which has grown into a multi-billion organization, as one of the top sellers of sports apparel as well as having endorsements. Who created Nike? Bill Bowerman and Phil Knight introduced Nike in 1971. Bill Bowerman at the time was a head coach for the track team at University of Oregon. Retiring in 1972 from coaching the track team, Bowerman starts teaching and served The Board of Directors. Phil Knight was attending the University of Oregon majoring

The evolution of sports media and the technology used to promote sports products over the past two decades has changed the way the public views sport products. With the increased popularity of social media anyone can have access to their favorite sport. The public is using more on-line tools to receive their information instead of the traditional ways two decades ago. This gives the audience a new platform, which will increase viewers and perhaps product revenues. In today’s society everything is