Gateway, Inc.

Nike is one of the largest most popular sports/athletic brands worldwide. They are number one producer and sellers of sportswear shoes and apparel (Nike Inc, 2017). Being number one the brand now has a market value of almost $30 million, and does seem to be stopping growth (Nike Inc, 2017). Created in 1964, Nike has continuously grown adding many diffusion lines to their brand to be more distinct for different sports. Not only does Nike encompass almost all sports, but also they have brilliant

Modern consumerism coupled with creative marketing tactics have created a vast array of advertisements designed to convince the public’s subconscious to purchase a target product. In other words, companies are making people feel like they need whatever it is they are selling, but how often is this actually true? Do advertisements actually focus on the physical aspects and usefulness of their product? Sometimes these companies stay true to the right objective, but the more common route that companies

future. Nike: A Brief History Nike, founded by Bill Bowerman and Phil Knight in 1964, was formerly “Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971” (O’Reilly 2014). Both Bowerman and Knight had a driving passion to experiment with shoe designs to improve the feel and usability of them. Bowerman, who coached track and field, and Knight who ran, worked with numerous runners to get their

Nike Inc. is a multinational athletic sportswear corporation that produces a wide range of both men’s and women’s footwear, clothing, equipment and accessories. It is also globally the largest seller of such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other countries around the world. Of course with such territory Nike has become a huge target to a broad range of campaigning non-governmental organizations and journalists as significant representation of business

Converse: More than just shoes The Chuck Taylor or Converse as everyone knows them, are everlasting icons of American culture. Everyone wears chucks from James Dean in the 60’s to Michelle Obama now. The range of owners of converse is astounding. The range of use in converse is amazing. The Chuck Taylor has been named one of the most influential shoes of all time. Sixty percent of all Americans have owned a pair of Chuck Taylors at least once in their lives. (History) Converse was founded in 1908

Name: Sangeeta Kumari Student Number: S11003156 Course: Business Entrepreneurship Date: 13/08/2015 Module code: BUS602 Title: How has brand marketing a product in a certain way determine the success of the company Nike’ Content page Acknowledgements Abstract Page number Introduction/Background 1 Literature Review 4 - What is a brand? - Brand equality - Brand Knowledge - Brand awareness - Brand image - Brand Personality - Endorsements Methodology - Research methods

Introduction Background New Balance’s goal is to help you achieve yours. With that being said they aid olympians in chasing medals, drive an everyday athlete to go that extra mile, help an average runner compete in their first five kilometer run or just simply promote a healthier lifestyle. Their products are a perfect blend of fashion, affordability,  and functionality. Providing high performance training equipment to athletes across the world, regular consumers , and underprivileged youth. They

Printed on clothing tags or the back of most packaging are the commonly found words: “Made in China”. Large corporations such as Apple or Microsoft continue to outsource more of their production overseas to subcontractors in China. There have been various stories and rumors of Chinese workers being exploited by their wealthy factory owners and supervisors. Working conditions may appear to be improving in China, but most people are not able to view what is happening overseas. There are hazardous conditions

This essay begins by discussing the competition between Nike and one of its rivals. This essay will focus on Puma as they are Nike’s rival. Moreover, it will analyse and discuss Nike’s marketing practises with Puma; these two companies will be compared and will be supported by examples and references that will be shown throughout the essay. To begin with, Nike is the world’s largest sports brand while Puma is currently the third largest sports company after Adidas in the sports industry. (Heydt

Nike Inc: Eric Eichman Patten University 7/10/15 NIKE INC 2 Table of Contents 1.0 Introduction ............................................................................................... 4 2.0 Copies of the Nike Inc’s financial statements ................................................ 6 3.0 An evaluation of Nike Inc’s financial stability ............................................... 8 a. Nike Inc’s financial stability ......................................................................