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  • Gatorade Marketing Campaign : Gatorade

    1066 Words  | 5 Pages

    orange iced liquid poured over the coach’s head. Gatorade has secured this image year after year through a revolutionary marketing strategy. Gatorade’s advertising campaigns have been convincing, unique, and creative. Gatorade single-handedly created the market of sports drinks, and they were required to create campaigns that would prove to the world that their drinks would not only help them perform better, but that they also taste great. Gatorade was created as a better alternative to water for

  • Gatorade And Its Effect On Society

    1692 Words  | 7 Pages

    the international business we know today as Gatorade. Made for all athletes, on all different skill levels Gatorade claims it will “quench your thirst” claiming it will make you work faster and harder when performing. Since its creation Gatorade has become a house hold name because of how affective it has been fueling athletes of all sports replenishing them with the energy, carbohydrates and salts lost in high intensity workouts. Progressively, Gatorade is available in more than 80 countries in 50

  • Gatorade Marketing Essay

    3814 Words  | 16 Pages

    Executive Summary: Gatorade was first formed in the 1960's in Florida. The doctors of the University of Florida noticed that their football players where severely dehydrated in turn the players lacked the performance of the field. After several tests the doctors came up with a carbohydrate-electrolyte beverage that kept the players hydrated since water was not doing the trick. After noticing dramatic success in their teams' record in football, players and coaches wanted Gatorade to be on their sidelines

  • Gatorade Case Study

    809 Words  | 4 Pages

    How the company started: Gatorade was created in a lab in 1965 by Robert Cade. Dwayne Douglas, an assistant coach for the University of Florida’s football team, approached Robert Cade and a group of physicians to study why the athletes are affected by the heat. The researchers found that the players were losing large amounts of liquids, electrolytes, and carbohydrates through their sweat. After finding this information, the group went to the laboratory to form a beverage that would effectively replace

  • Crazy History of Gatorade

    790 Words  | 3 Pages

    “Is it in you?’’ Gatorade Without Gatorade would it is safe to have long hour practices? Gatorade, the history, science, and technology that saved athletes from dehydration. The history of Gatorade starts in 1965 when University of Florida’s assistant football coach Dwayne Douglas question Florida’s kidney disease specialist Robert Cade about why the players lost so much weight during practices and games, went to the bathroom so little. Cade then directed Florida’s College of Medicine’s renal and

  • Gatorade vs. Powerade

    2782 Words  | 12 Pages

    Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes. Robert Cade, Dick Malonis, Harry James Free, and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach, Ray Graves, was frustrated with the performance of his

  • The Gatorade Company, Inc.

    1204 Words  | 5 Pages

    The Gatorade Company, Inc. is a manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school 's student-athletes lost in sweat during rigorous sport activities. Originally produced and

  • Gatorade Rhetorical Analysis

    1008 Words  | 5 Pages

    Rhetoric ads are being used everywhere to draw attention to audiences. Gatorade is one brand that I caught using this. It is no wonder that it is a popular sporting drink. In the Sweat It to Get It” commercial, a man enters into a store to purchase a couple Gatorades and then heads to the checkout line. The cashier refuses to let the customer purchase the items because he did not meet the full requirements. If the customer was not sweating, he was not worthy for this product. Suddenly, a football

  • Marketing Plan of Gatorade

    8149 Words  | 33 Pages

    Gatorade Strategic Marketing Plan Table of content Executive summary 2 Introduction 3 Product presentation 4 Company description 4 Product description 4 The environment 7 PEST Analysis of Energy Drinks Industry 7 Market Analysis 10 Situation Analysis of Gatorade in the sports drinks industry 10 Past Marketing Efforts analysis 12 Competition 13 Target Market 15 Marketing Plan 18 Marketing objectives 18 Marketing strategies 18 Evaluation of the potential budget 25

  • Gatorade Persuasion Analysis

    2176 Words  | 9 Pages

    Abstract Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products, however, Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market their products and why it is so effective. The paper analyzes the demographics Gatorade targets, the company’s strategies for persuading those demographics