Get a Mac

companies to stand out to consumers in an impactful fashion. Apple Computer managed to do just that with their ‘Get a Mac’ campaign that launched in 2006; these 62 advertisements used a combination of humor, ethos, pathos, and logos to sell upscale computers to the market at an alarmingly

“I’m pretty satisfied with windows 7 that I have and I tool around with pictures a lot. So yeah I like that.” It is apparent that the computer users are happy with their programs they have on their computer. There weren’t any negative responses from Mac or PC users. The group used their computer programs that had to do with music or pictures the most. It is apparent that the participants are every day users, so I asked what they use their computers the most for. * “School work and the use of the

The Poisoned Apple Apple Inc. is one of the most notable brands in today's market. With products ranging from home computers, cellphones, internet and cable, to television, Apple Inc. seems to be dominating in every aspect of the technological world. The company started in a garage with only three members, Steve Jobs, Ronald Wayne and Steve Wozniak. With such as small base of operations, one must question of how these young men were able to create and maintain this powerhouse of a company for over

“Hello, I 'm a Mac... and I 'm a PC” But who are you? You have been listening to the quirky duo fight for almost two years now, but have you picked a side, are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ campaign have made it far from easy to ignore, in fact this campaign is proving to be one of a kind. This contemporary campaign has broken barriers and garnered success economically, culturally and internationally all the while reinforcing

Since the dawn of the information age, computers have developed into a very important part of society. They are increasingly being integrated with numerous aspects of human life, and have become a necessity in many college and business settings. Two major corporations that capitalize on this integration are Microsoft and Apple, and while they may appear identical, the difference between Microsoft’s Personal Computer and Apple’s Macintosh becomes much more apparent when affordability, variety, and

should I purchase?’ ripens. In 2006, Apple sought to answer that question. In that year, Apple launched their first “Get A Mac” commercial. The first year of the campaign produced 19 ads. After 4 years the campaign

Mac vs. PC: The Everlasting Debate In the world of computers, the choice of systems can be a complicated one. There are two competitors out there, PCs and Macs. Everyone has their own opinion on which is better, and there are many die-hard fans in each camp. The truth is, PC's are far more popular, and for good reasons, yet the Mac system is actually the more durable and useful of the two. Firstly we will consider software availability. The majority of computer users own PC's, both for

Battle, we meet Mac, a hard working party member doing everything in his power to help struggling laborers make the wage they were promised before setting out for the California apple orchards. Almost immediately after the strike begins, Mac comes to the realization that there likely is no chance of the workers winning the strike, yet he continues to fight for his beliefs. Some may interpret this as selfish for risking the lives of these workers, however this is undoubtedly false as Mac risks his own

PC VS Mac Computers There are many people who prefer Macintosh or “Mac” and many people who prefer PC; there are also many differences between the two. The Mac computer is the only in the world that can run all the major operating systems, such as Windows XP, Mac OS X, and Windows Vista. A Mac is a brand name that covers many lines of personal computers that Apple Inc. develops, designs, and markets, while PC is usually a computer that runs on the Windows operating system. Mac is more stable

than Macs because they are more affordable than Macs. HowStuffWorks states, “very few macs sell for under $1000” which shows that macs are not made not for the general consumer. While the average PC bought is $700 according to the NPD. If the average consumer’s needs can be fulfilled at $700 why would they buy a $1000 computer? Currently according to “HowStuffWorks” Mac/Apple owns less of the computershare than PC. Which means that there are less of a supply of parts and technicians for Mac computers