Godtfred Kirk Christiansen

Martin Lindstrom began his career at the young age of 12. It was at this age when Martin began selling tickets to LEGO land. Martin had built LEGO land in his own backyard and the more people that paid to visit the more interested LEGO got. It didn’t take long for LEGO to send lawyers with cease and desist letters to Martin’s doorstep. Once LEGO discovered Martin’s age they were amazed and made him a member of LEGO’s advisory board. 30 years later Martin has gone on to advise executives from

In early 2014, a children’s movie titled The Lego Movie became a large hit with not only the audience that was intended, but adults as well. The story follows Emmet, a regular but goofy Lego construction worker who finds a special Lego brick titled ‘the piece of resistance’ and is dubbed ‘The Special’. He has to fight off the evil President Business from spraying glue all over the citizens and buildings to keep everything the same. To fight by Emmet’s side, there are ‘Master Builders’, who can build

Disruption Case Study LEGO: Back to Bricks LEGO, as we know, is everywhere today. Not only in their classic, cuboid shapes, but also in video games, on the movie screen, on clothes, and in the formation of theme parks populating the globe. Within a world that is increasingly being surrounded by colorful, snappable bricks, it is hard to describe LEGO as anything other than a major success story. However, the brick road has not always been yellow for the Danish firm. Up against the volatile toy industry

(Working Title) A LEGO Case Study: How did the Company Adapt in an Ever Changing World? By Steven Eyles Today the brand of LEGO seems to be as ever expanding as the product itself, but with a life span of just over 82 years the company must have had to adapt and change in this ever expanding world. Even just over the past 20 years things have moved on so rapidly especially in terms of technology. 20 years ago the first full-length animated film was a year away from the cinema (Toy Story: USA release

the United Kingdom, and the United States. It was founded in 1932 by Ole Kirk Christiansen in a carpenter shop that eventually lead to the LEGO we all know today. Most of their products are based off the trademarked LEGO brick. The name of the company is a combination of two danish words, “leg godt”, which translates into play well. The company was passed from father to son and continues to remain family owned by Kjeld Kirk Kristiansen, grandchild of the original founder. A couple of interesting

journey to global dominance in the manufacturing of toys was enmeshed in several strategic decisions that young managers needs to learn from in decision making and implementing of innovation in organizations. The Lego Company-History In 1916, Ole Kirk Kristiansen, a Danish carpenter purchased a woodworking shop mostly to help people construct houses and furniture, this he did pretty well until the Great Depression around 1929 which saw fewer customers building houses and buying furniture, He then

Have you ever wondered how Minecraft and LEGO’s originated? There are many similarities and differences between how these two toys originated. Here are some similarities. Minecraft was a one man project. Markus Persson Is the man who created it. When you look at LEGO’s two people made it. It was a man and his son. This is a similarity because if you take FIFA 14 for example in was made by over 9,000 people! Another similarity between the two games is both were remarkably successful. How I know this

Introduction The company LEGO officially began in 1932 in Denmark by the skilled hands of the carpenter Ole Kirk Christiansen, with the help of his son Godtfred, when he was only 12 years old. They started manufacturing small handmade wooden toys such as cars, trucks, ducklings and piggy banks, to fortify the family during the depression period. Their best seller where the LEGO bricks. In the studio where the toys were made, the phrase, "Only The Best is Good Enough" was painted on the wall. This

Name : PRASHAST JAIN Program : Global MBA Course : Strategic Thinking Assignment Discussion Questions for “LEGO” 1. What led the LEGO group to the edge of bankruptcy by 2004? Please focus on the management moves during “the growth period that wasn’t” (1993-98) and “the fix that wasn’t” (1999-2004). 2. Why did Knudstorp’s turnaround strategy work? In your opinion, which actions were the most

Brief Summary of the Lego Case The Lego Company, was founded in 1916, by Ole Kirk Christiansen in Billund, Denmark. The company quickly expanded, producing double-digit sales. Then, with the development of social media Lego appeared to hit a brick wall when faced with the challenge of how to market their Lego Bricks on the social web. Jack McKee, a former social media practitioner at Lego, “was able to help change the culture within the organization, so they could use the social web to build relationships