Green Mountain Coffee Roasters

companies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as “a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design” (C36 in the book, [Dess et al, 2012]). Green Mountain Coffee Roasters’ website is http://www.greenmountaincoffee.com and Keurig Coffee Inc.’s website is http://www.keurig.com

fourth quarter of 2010 Green Mountain Coffee Roasters had some accounting irregularities become known to the public. Green Mountain’s problems all started from how they recognized income, though intercompany inventory and third party vendor. After the SEC inquiry, Green Mountain’s accounting irregularities spanned three fiscal years and three fiscal quarters. Starting with fiscal year 2007 and running through the third fiscal quarter of 2010. In total Green Mountain had five areas of their

Name: Course: Instructor: Current ratios of Green Mountain Coffee Roasters Current ratio= Current Assets/current liabilities Current ratio in 2011= $1131527/471374=2.40 Current ratio in 2010=$495269/238055=2.08 Current ratio in 2009= $417,233/ 106,456=3.9 There was a reduction in the current ratio of Green Mountain Coffee Roasters from 2009 to 2010 from in 3.9 in 2009 2.4 in 2010 and 2.08 in 2010.this shows that the liquidity of the firm is has dropped and then improved over the

Running Head: FUTURE OF GREEN MOUNTAIN COFFEE Future of Green Mountain Coffee Aaron Copeland, Richard Thompson, Katie Ensign, Sara Bullock Central Washington University  Future of Brewing When a small sign was hung on a little cafe in Waitsfield, Vermont in 1981, nobody would have imagined that Green Mountain Coffee Roasters [GMCR] would become one of the world's leading specialty coffee makers. Through hard work, "Demand quickly grew beyond the walls of the café," and many other local companies

BACKGROUND/HISTORY Green Mountain Coffee Roasters (GMCR) started as a small café in Waitsfield, Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc, and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s website

analysis of Green Mountain Coffee Roasters reveals the following : 1.1 Strengths i. Product Consistency By utilizing state-of-the-art roasting software, GMCR is therefore able to maintain their level of product consistency, ii. Unique Products Its key success is in differentiating its coffees. The coffee beans have been carefully selected and then roasting them in small batches to ensure consistency and to maximize their taste and flavor differences. This one of the reason why are the Green Mountain

Executive Summary Green Mountain Coffee Roasters (GMCR), a Vermont-based coffee roaster and distributor has been under fire publicly by David Einhorn, founder and fund manager of New York hedge fund company Greenlight Capital. Mr. Einhorn has suggested that Green Mountain Coffee Roasters is over-valued based on their unscrupulous accounting and reporting principles. Despite impending expiring patents, Mr. Einhorn has identified that GMRC is in violation of US GAAP standards. Overstatement of inventory

Green Mountain Coffee Roaster Inc is a company that sells coffee to its customers. Just like any company it generates assets and liabilities thought its day to day activity. Green Mountain coffee obtains had obtained assets and generated liabilities thought out its various dealing with clients and vendors. Knowing a company 's working capital or current ratio over years of operation can help determine how well a company is doing with respect to previous year. In this case study we are looking at

TABLE OF CONTENTS Executive summary Company overview Business units Specialty coffee Keurig system Canadian Business Unit Business Model Supply Chain Social Responsibility Industry Environment GMCR’s Competitive Advantage Quality, Convenience, and Choice GMCR’s Growth Prospects National Sanitation Foundation (NSF) Approval Starbucks/Tazo Tea Strategic Partnership Snapple Partnership SWOT Analysis Strengths Beverage Choice Options Sustainability Image Keurig Business

Green Mountain Coffee roaster, Inc | Export Project | | | BUS 580 | Student name: Dongjie Zhang Catalog Chapter 1. The analysis of necessity and feasibility - 2 - 1.1 Background & product - 2 - 1.2 Necessity - 2 - 1.3 Feasibility - 3 - Chapter 2. Why chose China? - 5 - 2.1 Legal system & government position - 5 - 2.2 Banking system - 6 - 2.3 Trade environment - 7 - Chapter 3. Business plan - 8 - 3.1 Location - 8 - 3.2 Mode of entry - 8 - 3.3 Strategic