Grill

History In 1993, Chipotle Mexican Grill (CMG) was established in Denver by college graduate and classically trained chef, Steve Ells. The initial startup saw CMG focused on offering limited menu choices which include burritos, burrito bowls, tacos, salads, soft drink, fruits drinks and milk. CMG menu is classically prepared and customers have the opportunity to dine in elegance at a reasonable cost. CMG business model is crafted in line with the company’s’ “Food with integrity” mission by providing

Chipotle Mexican Grill, Inc., founded 1993, is a restaurant company, which operates fast-casual fresh Mexican food. Headquartered in Denver, Colorado, Chipotle operates 2,010 restaurants across the United States, Canada and Europe, with 59,330 employees (Dec 31, 2015). Included are 13 Southeast Asia Kitchen restaurants and 3 Pizzeria Local restaurants, also operated by Chipotle Mexican Grill, Inc. The company offers delivering and catering services, and delivers its ingredients, and other supplies

social lives that eat at Chipotle will live healthier lifestyles, without having to break their budget. The support will be fresh food, raised healthy by experts. The tone will be direct, exciting, and positive. Creative Brief Client: Chipotle Mexican Grill Product: Mexican, cantina style food Why are we advertising? To improve relations with customers lost and to gain new customers Whom are we talking to? 18 to 34-year-old men and women, $75,000-$99,000 income for single person homes, $100,000-$149

Chipotle Mexican Grill, Inc. Iyanda S. O’Connor American Military University BUSN620-Strategic Management Chipotle Mexican Grill, Inc. In 1993, Chipotle first launched their restaurant. Their vision was to demonstrate that food could be serve swiftly without being like another Fast food restaurant. The food is made fresh and hot from quality raw meats, original cooking style and a simple hand-made interior design like no other. Being that this restaurant style was so unique and they were

In 1993, Steven Ells opened a taqueria in Denver, Colorado built on the idea of offering the highest quality food with an open kitchen concept. This restaurant was named Chipotle Mexican Grill (CMG or Chipotle) and competes in what is defined as the fast casual segment. The fast casual segment offers consumers a portable convenient meal option while focusing on using the freshest, highest quality ingredients to prepare the customizable made-to-order meals (Subramanian, 2013). There are two other

Chipotle Mexican Grill was founded by CEO Steve Ells in July 1993 after receiving his degree in culinary. He worked in in a high end restaurant for two years he inspired to create his restaurant from small Mexican restaurants in San Francisco mission district. Steve’s idea is to put his mark on the concept by stuffing tortilla with gourmet ingredients. He used small business loan and financial funds from his father and Steve Ells opened his first restaurant named by Chipotle Mexican Grill in Detroit,

research regarding our business the well known “ Chipotle Mexican Grill “ we conveyed to bring it to Sydney australia ; just like america our company will have to adjust to the different appetites , we must understand what their likes and dislikes are . Statistics show that in all total we have an annual revenue of 826.9 million dollars and employed over 37,00 employees with an average of more than 1,500 locations. Moving the mexican grill that specializes in serving burritos , salads , tacos , bowls

Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so, what should be the focus of the ads? Celebrity endorsements, the humane treatment of animals in its beef, etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing

addition of new items to the menu is an opportunity for Chipotle to attract more customers. With the weakness of limited menu options combined with the opportunity, Chipotle can increase sales by introducing new product categories. While Chipotle Mexican Grill is focusing on Mexican-based fast food, Chipotle opened a new restaurant in 2011 called ShopHouse Southeast Asian Kitchen, serving Asian-inspired cuisine. With this newly brand concept under Chipotle, this related diversification strategy could be

The purpose of the case study is to evaluate the waiting line queue at Chipotle Mexican Grill and analyze balking and reneging and how that affects future sales of the company. Chipotle Mexican Grill has been open for 24 years. Steve Ells CEO and founder opened the first store in Denver, Colorado. Chipotle currently has 2,250 stores and is the second largest Mexican restaurant chain in the United States following Taco Bell. When they first opened their motto was simply; “show that food served fast