Growth-share matrix

then mainly concentrate on its critical capability which formed its core competence. Essentially, historical comparison approach was adopted to evaluate the organization's relative strengths and weakness. The second one is by constructing a Growth-share Matrix for the Easy Group to better understand the balance portfolios of its different Easy companies in it and then the core competence of Easy group will be discussed in detailed. Part One 1. The overview of easyJet's assets: 1.1 Physical assets

for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor. Market growth serves as a proxy for industry

industrial and domestic products. The firm has tried to use the life cycle concept to explain generic sales in the market and sales of its own products. Difficulties encountered include the defining of product markets and the separation from natural growth and decline in the market and the effects of recession. Indeed in recent years it has proved extremely difficult to assess exactly where many products and markets are in relationship to their anticipated life cycles. Ironing out the fluctuations caused

Management BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park, Jalan Ki Hajar Dewantara, Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2

BCG Matrix The BCG matrix is a model developed via the Boston Consultancy group within the early 1970’s. It is a good known device for an advertising manager. It 's based on the commentary that a company’s business models can be categorized into four important categories centered on combos of market development and market share, for this hence the name growth-share matrix. Market progress represents the industry attractive attractiveness, and market share stands for competitive knowledge. This helps

Customer Profitability Analysis Using BCG matrix for Derrick’s Ice-Cream Co. Derrick’s Ice-Cream Company is located in modern premises and manufactures and distributes 30 different ice-cream product lines from its suburban base in the UK. The products are distributed by Derrick’s own fleet of refrigerated trucks to six major wholesale distributors. Annual sales are currently around the £10m level, distributed among the wholesalers as indicated in Table 1. Derrick’s control about 35% of its metropolitan

2014, 25.5 % of sales dollars came from Kroger’s corporate brands (“Kroger Fact Book 2014”). Nonperishable have seen constant growth from 2010 to 2014. The most significant jump in sales revenue derived from nonperishables was seen from 2013 to 2014, with an increase of over $5 billion which can be seen in figure 3-2. The fact that Kroger is seeing such a large market share, over 50% of their revenue, coming from the nonperishable segment and 20% coming from the perishable segment, means that these

Product Management Using Boston Matrix Tool with Product Life Cycle Management INTRODUCTION: Oil and gas theft and spillage along pipelines are caused by two major phenomena: damages and ruptures. However, pipeline damages are mainly due to sabotage. Due to diminished pipeline and aging process of the pipes there will be ruptures in pipeline. In Nigeria oil and gas theft and spillage occurs due to a number of causes which include corrosion of pipeline and tankers, sabotage, oil production operations

100 products should be managed. These products differ in potential growth, competitive environment, and performance. The decision is very hard to choose which products that the company should invest. The BCG matrix or GE compare the products and divide them to the groups that are worth investing in or the groups that should be harvested or divested. The purpose of these tools is highlighting growth potential, relative market share, and cash flow potential between different products in portfolio. These

measures used in a portfolio analysis are market growth rate and relative market share. In portfolio analysis top management views its product lines and business units as a series of investments from which it expects a profitable return. The product lines/business units form a portfolio of investments that top management must constantly juggle to ensure the best return on the corporation's invested money. The most popular approach is the BCG growth share