H&M

Project- H&M Part 1 H&M’s Mission/Vision Hennes and Mauritz AB is a Swedish retail-clothing company, which has expanded enormously in the past years. H&M has grown from one single store in a small town in Sweden to a multinational ranked as the second largest global fashion retailer with its 3,600 stores in over 58 countries and $22 billion in annual sales (The World’s). This incredible story of success makes us wonder about their strategies and how they managed to get where they are today. H&M’s vision

AB (H&M). We will analyse on it using PESTEL, Porter’s Five Forces and SWOT to get a clear concept of what H&M is today and where it can go. This positioning will be helpful in strategy designing. Company activities H&M was established in Västerås, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world. * H&M offers fashion and quality at the best price * H&M offers fashion for women, men,teenagers and children. * H&M also

D. H&M Key Milestones  1947: Hennes and Mauritz AB opened its very first store in Vastera in Sweden. Back then, the store was called Hennes which means Her in Swedish and was selling exclusively women wear.  1964: after its success in its home country, H&M started its process of going international by opening its first store outside of Sweden in Norway.  1968: Hennes bought an equipment store called Mauritz Widforss and merged names which resulted to what we know today as Hennes and Mauritz

INTRODUCTION TO ZARA “Management is efficiency in climbing the ladder of success”, Stephen R Covey once said. Operations management is in charge of customers’ needs and satisfaction. Its aim is to live up to its existence. The reason of its existence is to succeed in purchases, products quality, quality control, stockpiling and logistics. All this accomplished, the results are bound to be remarkable. Zara is an illustrative example of the correct operations management. The first shop was set up

Problem 4: H&M and Burberry’s non-current assets Question 1 (a) Ratio of land, buildings and equipment to sales H&M: (420+222+7134) / 78346 = 9.9% Burberry: (58.2+99.2) / 995.4 = 15.8% (b) Ratio of depreciation to sales H&M: (14+1750) / 78346 = 2.25% Burberry: (1.9+27)/ 995.4 = 2.9% The above ratios can be used to measure the efficiency of a firm’s investment policy. Burberry has a higher land, buildings and equipment to sales ratio as well as a higher depreciation to sales ratio.

2.3 In Practice: Sustainability at H&M H&M, the abbreviation for Hennes & Mauritz, is a Swedish retail-clothing company and is ranked the second largest global clothing retailer after the Spanish company Inditex. In the past years, the company has been renowned for their sustainability actions in the fashion segment (Henninger et al., 2017). Since 2009, H&M’s actions for a more sustainable future in textile retail are growing vastly. H&M’s goal strongly coincides with the previously mentioned triple

performance objective is possible to identify the strengths of H&M. Indeed the high standard of quality, speed, dependability, flexibility and cost enable H&M to be competitive worldwide and to continue to grow in the countries where it is present and also in the national market in which the brand H&M is not still arrived. Inside the company is all based on its strategy and on the results that they want to achieve. The main goal of H&M is to expand stores and shops and to continue to increase the

tries to create customer value with the aim at long term satisfaction. Based on its understanding of customer, a company develops its marketing mix. Marketing creation of customer interest and retention of customers if this can be done at a profit. H&M spends a hefty 4 percent of revenue on

Mauritz (H&M) is a fast-fashion global leader in the fashion industry. Hence, to have a holistic sustainable development point of view, we will examine and address the Marco-environment by looking at PESTEL analysis framework. The competitive forces within the fashion industry will also be revealed throughout the Porter Five Forces Model. PESTEL ANALYSIS Case Evidence Positive (Opportunities) Neutral Negative (Threats) POLITICAL factors: Critical observation faced from the public on H&M’s overseas

Appendices 1.1 Company Description___________________________________________ H&M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden, as Hennes and Mauritz (H&M), it has expanded globally and