Haier

Haier appliances group enters New Zealand market: analysis of its strategy’s suitability with resource based view and SWOT Ma Jinxiao SUN:109028310 News story summary Haier is a Chinese electronical appliances producer and it decided to take a 20 per cent stake in Fisher & Paykel Appliances Company (F&P) which is a New Zealand company. According to their agreement, besides the stake, Haier will also take two seats on F&P’s board and also they will cooperate in various business functions, including

3) Localization In the opinion of the respondent, “Made in China” does harm Haier’s development in mature markets due to the low-quality image associated with Chinese products. Haier established its brand in mature overseas markets by first analysing the demands of local consumers. The company believes in a strategy of localization in overseas markets. a. “Three in one” strategy The respondent believes that if Haier’s products were labeled with “Made in U.S.A” or “Made in Europe”, the brand image

In the end of 2004, Haier, China's number one company and a leader in white goods market segment, had almost $15 billion in sales revenue and a growing presence in black/brown goods sector. Haier followed a distinct expansion strategy, entering developed markets in Europe and USA, at first as a niche player, and penetrating markets in Southeast Asia afterwards. Haier pursued a very aggressive globalization strategy and entered the Australian and New Zealand Markets in 2002. They diversified the

HAIER, TAKING A CHINESE COMPANY GLOBAL 1. SUMMARY Haier (“the Company”) was China’s biggest white-goods producer and supplier in 1990s. In 1984, there was nearly 300 local producers in China market, most of which were producing poor quality goods. However, customers were willing to pay more for higher-quality products and reliable service. This need created an advantage for differentiation. In Chinese market, demand was high. Haier being able to read customer need properly, focused on Product

INTRODUCTIONBorn out of Qingdao Refrigerator Factory in 1984, the Haier (pronounced "high-er") Group is China's largest home appliance manufacturer (Wang and Ong 2007), and the world's fourth largest white goods manufacturer (Chen 2008). Haier was ranked first among China's Top 10 Global Brands by the Financial Times in 2005 (Haier's company facts 2008). It was also ranked 86th among the world's 500 Most Influential Brands by World Brand Lab in 2006 and is the only Chinese brand to be among the

3. Recommendations (Part B) 17 4. Appendices 20 5. References 23 6. Assignment instructions 25 Summary This report provides an in-depth analysis of the strategic steps taken in Haier India using the B835 module frameworks. The

PHLIPS AND HAIER: COMPARATIVE CASE STUDIES Strategic Management II Lu Lu (6500354) Handed ON: 11th May, 2009 Word Counted (Excluding charts, references): 2989 PHLIPS AND HAIER: COMPARATIVE CASE STUDIES TABLE OF CONTENT ABSTRACT .......................................................................................................... 02 INTRODUCTION ..................................................................................................... 02 LITERATURE REVIEW

Struggling to Make the Best Buy Analysis of the case- • User- Kade • Buyer- Ashey • Decision Maker- Ashley • Influencing Factors- Advice of Kade’s Friend , Persuasion of Sales Person • Ashley’s dilemma in this case. Since her boyfriend had lost his MP3 player a month before his birthday the choice for the perfect gift for his birthday was clear.i.e.MP3 player so Ashley has decided to buy the MP3 player with an assumption that her boyfriend Kade will like it. The biggest dilemma of Ashley

corporate culture Haier is not only a brand of greatest value in China, but also the forth manufacturer who produce white household electric appliances around the world. Haier from a small business who was at the verge of bankruptcy, grows into a prestigious business group whose products are sold across the world and employees from around the world. What made Haier break the situation and create much mpressve performance? What caused the thirty thousands employees of Haier who came from different

Problem Statement With the entry into WTO, Chinese household appliances industry begins facing the globalization challenges and also worldwide learning challenges. Haier has started its formal globalization in 1997, and has been able to set up a successful example in competing with those challenges. However, the coming years are bringing more challenges including how to establish itself as a major localized US brand, integrate with locality, build brand recognition and manage its brand. Analysis