Highland Capital Partners

SWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance, comfort, functionality and style. The innovative design process is attributed to a number of factors such as, real-time customer feedback. Lululemon seeks real-time customer feedback on the

From a company that has had profound growth since its startup, lululemon Athletica, Inc. has had its battles with success and failure in recent years. As with any company in the Clothing, Retail and Appeal Industry the road to recovery or prosperity has a multitude of internal and external factors that can influence productivity. However it’s the organizations responsibility to curtail these setbacks, and put measures in place to ensure future growth and sustainability. Lululemon Athletica Inc. thrived

showrooms offer free classes, workshops and community events. Lululemon focuses its business activities towards building a strong community legacy. Wherever a retail store is located, Lululemon connects with yoga, health and athletic leaders to become partners in building healthy communities with people who share Lululemon‘s values of: Quality, Product, Integrity, Balance, Entrepreneurship, Fun and greatness Lululemon isn‘t just in the innovative trendy clothes they sell. It‘s the concept behind what

SWOT Analysis for lululemon athletica a. Current Strengths i. The commitment of the employees of lululemon athletica 1. Evidence from case: The employees commit to living a certain type of lifestyles in order to represent the company and the message behind it. (Page C-97) 2. Evidence from case: The employees of lululemon athletica are well rounded about the topics of healthy living, Yoga, and physical ways of staying healthy on a daily basis. This allows for customers to receive advice and recommendations

Whether you’re at the gym or in class you’re bound to see countless of girls wearing a pair of legging with a stylized “A” place in the lower center of their back. Lulu lemon is a yoga-inspired technical athletic apparel company for women and men founded by Chip Wilson in Vancouver, Canada in 1998(Lulu Lemon, 2017). Lulu lemon has become a staple piece in many women closet, earning its position in the infamous “basic bitch” list. Lululemon started out as a small brand, but it has blown up in the

Industry & Market Analysis Market Needs The first Lululemon store was initially created as a place for people to gather to learn and share ideas about a healthy lifestyle. As the company expanded, Lulu could no longer target every individual walking into the store with knowledge of healthy living. At this point, the company shifted its focus to educating their employees who could positively influence everyone who walked into the stores. The thought and reasoning that went into the first Lulu store

In this short report I will be discussing the company, Lululemon Athletica Inc. Chairman Dennis “Chip” Wilson founded Lululemon Athletica Inc. in 1998. The Vancouver, Canada-based Lululemon Athletica Inc. designs and sells yoga apparel under the Lululemon Athletica and also Ivivva Athletica brands, to the athletic consumer. Their mission statement is to create components for people to live longer, healthier, fun lives. They operate in 250 company-owned stores in North America alone in 2015; they

Case Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their first

Unfortunately Lululemon’s pants crisis doesn’t end there. The founder, Chip Wilson, 18 months later, shared his thoughts on the pants debacle and undid all the damage control Lululemon immediately following the recall. Chip Wilson’s interview on Bloomberg News basically negated everything Lululemon did in the first stage of their crisis management. Allowing Chip to speak on behalf of the entire company was a poor choice, as he was the wrong spokesperson and clearly unprepared. He injected his own

Chairman Dennis “Chip” Wilson founded Lululemon Athletica Inc. in 1998. The Vancouver, Canada based Lululemon Athletica Inc. designs and sells yoga apparel under the Lululemon Athletica and Ivivva Athletica brands, to the trendy athletic consumer. They operate in 250 companies owned store in North America alone in 2015, they also have stores in Australia and New Zealand. Lululemon has 8,628 people employed as of 2015. Their primary design apparel for women that like to run, do yoga or dance, the