Hindustan Unilever

About HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India. The company claims that it and touches the lives of two out of three Indians. Hindustan Unilever has around 35 brands spanning around 20 districts in India. HUL was a merger by 3 companies followed by Lever Brothers India Limited, Hindustan Vanaspati Manufacturing Company and United Traders Limited in November 1956. At present it is inherent by Anglo-Dutch

History of Hindustan Unilever Limited Hindustan Unilever Limited which has a heritage of over 80 years of corporate existence in India is one of the largest Fast Moving Consumer Goods Company in India. It has a rich history, with a belief in values and an eye on growth. This approach has helped its business grow. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to reduce the environmental footprint

HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide- Mr. Shashank Shekhar   EXECUTIVE SUMMARY The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various

Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16,000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India 's largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer

[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll

Case study of HUL: Hindustan Unilever Limited (HUL) is one of the strongest FMCG Company having a long standing in India with the motto that what is good for India will be good for HUL. HUL is a household name in most of the categories of the products. With right vision statement which includes the environmental vision the company is growing as sustainable company. The brands are manufactured in 29 owned factories across the country having more than 18,000 employees. The company has over 1800

Chapter 3 COMPANY PROFILE HINDUSTAN UNILEVER LIMITED WITH AN OVERVIEW OF ITS RURAL MARKETING Hindustan Unilever Limited (HUL) is an Indian consumer goods company. It is owned by Anglo-Dutch Company Unilever which owns a 51.51% controlling share in HUL as of March 2015 and is the holding company of HUL. HUL was established in 1933 and in 1956 became known as Hindustan Lever Limited, as a result of merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. The company

disadvantage due to their bloated manpower and inefficient manufacturing facilities. Of the 50-plus[2] MNCs with a significant presence in India, the nine market leaders, including British American Tobacco (BAT), Hyundai Motor, Suzuki Motor, and Unilever, have an average return on capital employed of around 48 percent. Even the next 26 have an average ROCE of 36 percent. The most successful MNCs in India have some common characteristics. Resisting the instinct to transplant to India the best practices

spreading among the human kind. But nowadays, due to the pressure from the media and public, business is not only required but obligated to operate in a more sustainable and innovative way. As a successful and initiative example, the Project Shakti of Hindustan Lever Limited (HLL) is being a pioneer of showing how

missed target OUR APPROACH Our employees are essential to our business success and to achieving the Unilever Sustainable Living Plan targets. It is in our interest to ensure that all 171,000 of them are healthy, motivated and committed. Complementing our targets are three important areas which we keep under regular review - diversity, human and labour rights and training. DIVERSITY Unilever is an extremely diverse organisation in terms of its ethnic and cultural make-up. The