History of fashion design

Environmental Issues in the Design Business For this assignment I am required to compile a report on the sustainable and environmental values held by a well-known company. The company I will be reporting on is Chanel. Chanel is one of the fashion leaders of the world specializing in both hand made couture and ‘off the rack' ready to wear fashions. Their target audiences are the wealthy members of society. Their logo and distinctive fashion styles since the 1920's have moulded this fashion label into a much

individual brands will be more adaptive to each location and enjoy the particular specific advantages so as to increase efficiency. 5. Counterfeit products dilute the market share and harm the brand integrity of LVMH, especially in the business area of fashion and leather. The factories and merchants in Asia are growing more sophisticated in counterfeiting, enabling them to penetrate and export many of their products and worldwide. In order to cripple the rampant counterfeiting industry, the primary

The Athletic Shoe Industry Who would have of thought something you put on your feet to work out in would have such an impact on today’s fashion and provide such a positive impact to the economy. To understand the athletic shoe industry one first needs to know a little of its history. The first running shoe was created in 1852; it was a leather slip with hard rubber soles and built in spikes. The first lightweight, flexible, flat bottom shoe was designed in 1892 by Goodyear, parent of the shoe

Ornamentation was still in fashion for insides of homes and buildings, however, the arts and ornamentations did not express political or religious feelings (unless in churches/political buildings). Rococo paintings, marked by frivolity, nostalgia, and indulgence of the senses, were

to through the 1920’s, using the works of Mary Louise Roberts Samson and Delilah Revisited: The Politics of Woman’s Fashion in 1920’s France, and Judith G. Coffin’s Credit, Consumption, and Images of

development. This would help in analyzing the change from the marketing ideology to branding ideology Link Bastos, W., & Levy, S. J. (2012). A history of the concept of branding: Practice and theory. Journal of Historical Research in Marketing, 4(3), 347-368. doi:10.1108/17557501211252934 The authors in this article explain the history and the origins and the uses of branding. It also explains how branding has evolved till now. It also emphasizes on the relevant issues related

Design Management Project American Apparel: Introduction There are five major design elements, performance, quality, durability, appearance and cost. The purpose of design is to optimise customer satisfaction and the profitability of a company by creatively coordinating these five elements in coherence with the company 's products, environments, information, and corporate identity, thus, connecting the company with the consumer by creating products and services which appeal to the consumers needs

Communications Audit Analysis 1.Assessment of Apple’s Website: After browsing Apple's official website, I think it did quite successful with an overall sense and expression of Apple’s brand image. From my own perspective, I like Apple's official website design style, simple and sophistication. On the homepage, the advertisement in the middle catches the eye, with a big post and link to the related products. Colors are also designed to be simple and fresh on the homepage, adapting to Apple’s brand concept

Women’s fashion was a social controversy in the 1920’s. This controversy was influenced by women’s clothing, swimwear, hairstyles, makeup, and attitude alone. This attire and new found character traits added a certain attitude and confidence to these women, starting what would eventually be remembered as a revolution. Before the 1920’s, women’s attire was considered fairly modern. Women would have worn clothing with more of a silhouette than clothing that was loose and flowy. The length of their

......1 AIMS AND OBJECTIVES............................................................................................2 LIST OF DIAGRAM AND TABLES.............................................................................3 CHAPTER 2 BRIEF HISTORY........................................................................................................4 ACTIVITIES