Holland America Line

Finn Clark-King Holland America Line Holland America Line Est. 1873 16 vessels In the current economy, the luxurious cruise lines, which once were exclusive to the extremely privileged, are becoming a possible option for a large portion of the first world countries. The Holland America Line is one of the most respected prestigious cruise ship companies in the world. Holland America primarily works in the northern hemisphere but their cruises cover most of the world.

The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground, but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977, Carnival had three ships, and ten years later, as the industry leader, the company went public. In the early 1990s, Carnival began to diversify into land-based entertainment

French Line, for example, proudly boasted that when you crossed their gangways you instantly stepped into France. Nowhere was this more apparent than in the elaborate main dining room of a French Line vessel. It started in 1912 with the first class dining saloon on the liner France, a three-story room as elegant as any in the Palace of Versailles. It

Containing a strong brand portfolio with a total of 10 well-known brands operating about 102 ships. Such brands include Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn in North America; AIDA Cruises, Costa Cruises, Cunard, Ibero Cruises, P&O Cruises (Australia) and P&O Cruises (UK) under the Europe, Austrailia & Asia segments. Along with Holland America Princess Alaska Tour and the Canadian Yukon (Olarte, 2017). The company is also the largest cruise company in the world in terms

Charles Rickabaugh Brian R. Merriman Management 479 10 October 2014 FINAL EXAM: Carnival Cruise Line Case Study Carnival Cruise line has done a tremendous job “staying afloat” during the past recession where vacations and luxury items have suffered. Currently trading on the New York Stock Exchange (NYSE) at $35.51 per share with a total volume at 6.2 million, this global cruise lines is one of the largest vacation companies in the world. With multiple cruise brands under the Carnival umbrella, Carnival

Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis 11 Positioning Strategy 11 Business Opportunities 11 Appendix 1: Market and Customer Segmentation Figures 13 Appendix 2: Cruise Line Positioning and Target Marketing Selection

Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16 Management

with their mammoth ships that hold 4,000 or more passengers, it is easy to forget how far the industry has come in these past twenty-five years. While cruise ships are now situated around the globe in ports ranging from Europe to Australia, the Americas to Asia, and drawing passengers from the local populaces, it was not always that way. In the 1980s, while most observers believed the industry had the potential for rapid growth, cruising struggled to cast off misconceptions and widen its appeal

cruise line with over 100 ships designed to provide fun and memorable vacation experiences at an outstanding value. Carnival Cruise Lines offers cruises generally from three to eight days with most of its ships home ported in North America. Carnival Cruise Lines is the leading provider of year-round Caribbean cruises and also operates seasonal cruises in Mexico, Europe, New England, Canada, Alaska, the Baltics, Hawaii, South America, the British Isles and Panama. Some of Carnival Cruise Lines’ cruise

previously, the cruise industry is a rapidly growing industry and favorable demographics should drive demand in the future. Moreover, it is still an underpenetrated industry. According to industry statistics in 2014, only 3.4% of the population in North America has ever taken a cruise and this percentage equals 1.3% for Continental Europe. • There is a clear opportunity for Carnival to increase efficiencies and cross-selling among brands Carnival could make significant cost savings by better integrating