Hotel chains

chart in the textbook for business models, illustrate and compare the value proposition for Airbnb, large hotels such as Marriot and Hilton and bed & breakfasts. Large Hotel (Hilton) Bed & Breakfast Airbnb Value Proposition • Brand recognition as well as potential loyalty • Stability • vacation destinations, resorts, spa and dining availability. • Intimate, unique experiences, and not chains. • Local charm. • Themes • for the leisure traveler, and possibly those looking for historical or period context

our targeted marketing campaign, we are introducing the Travelodge brand as the chain that is as passionate about our guests' lifestyles as they are," said Andy Maguire, Travelodge Hotels senior director of marketing.  In addition to focusing on lifestyle marketing, the brand's strategic plan calls for system growth, improved property performance, an enhanced guest experience and further leveraging of Wyndham Hotel Group's resources including its Global Sales team, TripRewards® loyalty program

It costs you nothing to become a member of loyalty program, on the other hand, hotels strive you to be loyal to them. It is rather difficult to compare hotel programs due to the fact that their rates are different and they want payback in different ways. But, according to numerous reports, one of the top Loyalty program in Hotel industry is Marriott Rewards, which provides discounts, priority check-ins, complimentary rooms upgrades. Marriot knows needs of its guests and proves it by implementing

Introduction: Hotels are shifting from owning new properties and establishing them to managing the existing one’s which lead to merges. Through combines companies try to enter into new sectors (levels) of hotels. Mergers and acquisitions are the best means of growth. This could be due to the following reasons: 1. To compete in the global hospitality sector, size plays a major role. 2. Better brand recognition. 3. To fight against the newcomers and the online service providers. There may be several

overview of the current environment and how it is affecting the hotel industry, and then will be preceded by a corporate level and business level strategy analysis. The company that will be the subject of the paper will be Hyatt Global Corporation, and its brand, Hyatt Regency. In the PESTE (Political, Economic, Socio-Cultural, Technological, Ecological) analysis the group discovered many circumstances that are currently affecting the hotel industry. The threat of terrorism, the financial crisis, the

The Good Hotel is a hotel that is operated by the Joie de Vivre group (jdV), located in the San Francisco area. What distinguishes this hotel from the standard big chain hospitality operation is that the hotel focus and being socially and environmentally favorable. Their philanthropic and positive approach is designed to inspire the “good in us all” (Pearce, 2015, p. 21-2). Over all jdV manages multiple properties in the San Francisco area include the Best Western Americana and Best Western Carriage

Ginger: Smart BasicsTM Roots Corporation Limited develops and operates a fast-expanding chain of economy hotels across India under the “Ginger” brand. There is currently a lack of competition in the branded economy hotels segment and Ginger is the only branded economy hotel chain in India. The Ginger hotels are built around a concept that provides facilities to meet the key needs of today’s traveler, at affordable rates. Ginger faces challenges in different aspects of its business as it aims

in India (Taj Hotels, resorts, and Palaces, The Leela palaces, Hotels and Resorts, ITC Hotels). Review

number of operating hotels also significantly

Richard Ivey School of Business Foundation Version: 2014-09-11 In August 2006, Global Hyatt Corporation opened the world’s first Hyatt Place hotel just outside Chicago in Lombard, Illinois. The Lombard location was the first Hyatt Place-branded hotel to open following Global Hyatt Corporation’s recent acquisition of AmeriSuites, an upscale chain of all-suite business-class