htc marketing objective essay

market position • Strong international operations • Powerful online presence • Extensive Customer Base • Effective Marketing Strategy • Strong supplier relationships

Abstract This study identifies and measures of the factors affecting satisfaction level of Apple iPhone users. A total of 50 students of California State University: San Bernardino(CSUSB) are surveyed by applying random sampling procedures. The objective of this research is to analyze the level of customer satisfaction and the level of customer loyalty which is effected by customer satisfaction. This research will look into factors such as brand name, customer service, price and value, and iPhone

pay a premium for items that reflect their personality. Motorola did a spectacular job with the mobile 'Moto X'. It is Motorola's flagship phone, priced appropriately for a flagship device. Compare this to other flagship devices from Samsung, Nokia, HTC or even LG, all these phones are competing on higher specs of their flagship devices. But Motorola, with its Moto X did not play the specs game like its

Apple Inc. Marketing Plan Executive Summary Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among many

indirect competitors would fall under this range. Companies such as ASUS, HP, HTC, Nokia, Microsoft and LG are constantly improving and providing consumers with the affordable range of consumer electronics, mainly in computers and smartphones. These would fall under Apple’s indirect competitors. 4.0 SWOT analysis SWOT analysis is one of the most commonly used techniques firms use to organize information to analyze the marketing environment for companies to come up with strategies. The four main elements

Samsung Galaxy S4 Marketing Plan Abstract This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this proposed marketing plan and provides decisions made and the reasons for the positioning strategy, product strategy, pricing strategy, distribution strategy and marketing communications strategy. Samsung

History of Apple Apple Inc., formerly Apple Computer, Inc., was founded on April 1, 1976 by Steve Jobs and Steve Wozniak, who vision was to change the way people viewed computers. Jobs and Wozniak both college dropouts wanted to make computers user friendly and small enough that the consumers can have them in their homes or offices. The two incorporated the company on January 3, 1977 in Cupertino, California. Apple I started out in Jobs’ garage, him and Wozniak sold them without a monitor, keyboard

MARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companies

competitors are primarily in the Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired Telecommunications Equipment Manufacturing, Billing & Service Provisioning Software, and Customer Relationship Management, Marketing & Sales Software sectors. Nokia competitors include: Samsung Electronics, Apple inc., Stephen Elop said Nokia is surrounded by a 'fire of competition ', according to a company memo: Nokia 's chief executive has said that the mobile phone

This study is based on the marketing strategy that might help for entering new product in frame and boundary of the Australian market. Major competitors of the Apple iPhone 6 are Samsung galaxy S5, LG G3, Google Nexus 5 and HTC one M8. The supplier imports the iphone 6 and iphone 6 plus from USA and sells it to Australia market. 2. Situation analysis: 2.1 Market analysis: After