Hyundai Essay

Marketing 101 Hyundai Situational Analysis Name: Ella Griffin Course: Mark101 Student ID: 300291938 Tutor: Andrea Khor Due Date: Thursday 25 September 12pm. Word Count: 1. Executive Summary The Hyundai brand as a whole has grown swiftly into a global auto industry powerhouse. But first and foremost, Hyundai is a New Zealand is a New Zealand company. All of Hyundai’s dealerships and heap office are 100% operated and owned by New Zealanders and that is something that the franchises prides

In this the second report on Hyundai will define and go over the strategies that has led Hyundai to where it is now on the global market. We will then go into the specific strategies employed by Hyundai to make it a global competitor. We will then follow with a particular issue that Hyundai faces and the solution we feel best addresses that issue. 2. CONCEPTS Here is the concepts part of this report we will define and discuss the different strategies used by Hyundai and other companies use. These

Organisational Overview Hyundai is one of the manufacturers of automobiles in Europe, America, Asian and across the globe in Africa that focuses entirely on first-class values and outstanding quality for all its brands and across all relevant segments. Hyundai is a world-renowned brand in the automotive industry for customers in the premium vehicle segment. With the brands Hyundai has been focusing on selected quality segments in the international automobile market. Hyundai offers luxury to their

Introduction Hyundai automotive distributors were established in 1967. The company has displayed a high level of commitment to southern Africa’s future from both an economic and political point of view. There are many different types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the most popular are: 1. Portfolio Investment; 2. Export 3. Franchising 4. Licensing 5. Shared Equity/ Joint Venture The initial market entry strategy implemented

1. TABLE SHOWING GENDER-WISE DISTRIBUTION OF HYUNDAI USERS GENDER NO.OF. RESPONDENTS PERCENTAGE MALE 79 79 FEMALE 21 21 INTERPRETATION Study conducted under Hyundai motors includes most of male respondents. In the sense that up to 79 per cent are male and remaining 21% are female. 2. TABLE SHOWING AGE GROUP AGE GROUP NO.OF.RESPONDENTS PERCENTAGE BELOW 20 0 0 20-40 68 68 40&ABOVE 32 32 INTERPRETATION It has been observed from the study that 68% of people fall under the age group of

Building Distribution Channels One of the most important challenges for Beijing Hyundai was to develop distribution channels, and to decide where channels should be expanded geographically. Beijing Hyundai decided to adopt the 4S Shop model, but had to decide where the company should locate the shops. The company classified the China market into seven regions, north, south, east, northeast, central, southwest, and northwest. These seven regions were then regrouped into two major categories, an “all

Inbound Logistics Here Hyundai got products from their suppliers. They will store the merchandise until they are required on the generation line, and the products will moved around the associations. The crude material of Hyundai engines is buy from all around the globe. Organization will probably augment their accessibility of crude material, and keep up great association with their suppliers. Hyundai use JIT (Just In Time) approach for treatment of crude

Inbound Logistics Here Hyundai received goods from their suppliers. They will store the goods until they are needed on the production line, and the goods will moved around the organizations. The raw material of Hyundai motors is purchase from all around the world. Company’s goal is to maximize their availability of raw material, and maintain good relationship with their suppliers. Hyundai use JIT (Just In Time) approach for handling of raw material. Operations

One product most people use in their everyday lives are vehicles. I have chosen two commercials, one advertising the Honda Ridgeline and the other marketing the Hyundai Elantra. In the Honda commercial, a farmer tends to his sheep, that start singing as soon as the farmer drives away. The Hyundai commercial is very comical, showing a town where everyone is Ryan Reynolds to catch your attention. These commercials use pathos, ethos, and logos to sell their product. Advertisements use many forms of

INTRODUCTION: Chung Ju-yung founded Hyundai Motors in 1967. The main headquarters of this company is based in South Korea. The main area it specializes is automobile industry. They first started with assembling cars and trucks for Ford. The first car they launched was Hyundai Cortina in 1975, which was in tie-up with Ford Company. Just in 2 years period of time they were the 13th largest in the world with the share of 2% in the global retail market. History-