iPhone 4Ps marketing mix essay

in the day before the smartphone entered the market. Once Apple took over the market when it launched ‘iPhone’ in 2007, other brands scrambled to ride the smartphone wave. The product became immediately popular among users with the hi-tech features becoming the new benchmark for new phones. The iPhone was the first smartphone to introduce a multi-touch interface and unique internal apps. The iPhone is still a strong device in the market and is one of Apple’s leading product lines. After a lot of competition

produce and sells goods of the Computer, Music and Mobile-phone Industry. Apple Inc.’s main products are the iMac, iPhone, iPod, MacBook, iWatch and IPad. Apple’s iPhone was first introduced in 2007 and its sales have risen strongly over the years, from 1.4 million units sold in 2007 to almost 170 million units in 2014 all over the world, Apple has sold almost 590 million units of iPhone from 2007 to 2014 worldwide. According to Apple Inc. balance sheet 2013 to 2014, Apple has a good finance state

According to Kotler (2007), marketing is a constant process of delivering the value of the product and services to its customers. However, innovation is a process that add more value to the existing products (Jordan 2000). Many business organizations today consider design as the important competitive tool in this competitive age by implementing a successful marketing strategy (Martin 2009) and this is so true for the mobile phone industry. This study has focused on Apple’s iPhone that is one of global

best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the

Introduction Today, marketing plays an important role in business success. “Marketing drives successful organization, but it is often misinterpreted and sometimes gets bad press” (Jobber and Ellis-Chadwick, 2013: 4). Peter Drucker stated that “the basic function of marketing is to attract and retain customers at a profit”. On the other hand, British Institute of Marketing (BIM) defines “Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably

The marketing strategy of Apple Iphone 4 Introduction Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. Specifically, Apple has made its products popular among the customers through effective marketing strategy. To some extent, innovative marketing, and sleek and enticing communications is the primary reason for

The 4 P’s of marketing concept has a long and distinguished lineage and is widely acknowledged as the cornerstone of the discipline. Its development is credited to a prolific marketer, E. Jerome McCarthy who proposed the 4P classification in the late 50’s (Schultz, 2001, p.7). Associated with price, product, promotion, and place, this business tool has served as a mantra for marketing managers and those in the marketing field to identify and provide consumer needs (p.7). Researchers established that

Marketing Mix Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close

3.0 Marketing Strategy 3.1 Marketing Mix The portion of Strabucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck 's marketing mix(4P 's) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing. 3.1.1 Product/Service The customers demand Starbucks to be innovative. Starbucks is focusing on the food side of

and convenient advanced music players around the world. The organization likewise offers related programming, administrations, frill, organizing arrangements, and outsider advanced substance and applications (Abrahams & Norfolk, 2014). It offers iPhone, a line of cell phones that involve a telephone, music player, and Internet gadget; iPad, a line of multi-reason tablets; Mac, a line of desktop and convenient PCs; iPod, a line of versatile advanced

EXECUTIVE SUMMARY Apple Inc. is perhaps one of the most innovative technology companies to emerge since its establishment, in1976. The founders Steve Jobs and Steve Wozniak gave the world products like the Macintosh computer, iPod, and most recently, the iPhone. Apple is also successful in software manufacturing such as Apple OS for computers, media softwares like iTunes and iOS for mobile devices. To date, Apple employs 115,000 employees, 453 retail outlets in 16 countries and a revenue of $182 billion

Nike guys, you just do it.” Then the brilliant slogan came about. Nike continues to lure customers with a marketing strategy centering around a brand image which is attained by th distinctive logo and advertising slogan The marketing communications mix is effective because Nike attracts new customers and creates balance between keeping existing customers (nike marketing communications-mix). This is one of the strengths of Nike. Nike has introduced its offers to almost any environment known to

The portion of Starbucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck 's marketing mix (4P 's) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing. 3.1.1 Product/Service The customers demand Starbucks to be innovative. Starbucks is focusing on the food side of the business. It would be very beneficial for

applications. It offers iPhone, a line of cell phones that involve a telephone, music player, and Internet gadget; iPad, a line of multi-reason tablets; Mac, a line of desktop and convenient PCs; iPod, a line of versatile advanced music and media players, for example, iPod touch, iPod nano, and iPod mix; and Apple Watches, individual electronic gadgets that join watch innovation with an iOS-based client interface. Apple Marketing Mix Advertising Mix is the mix of four elements, called the 4P‟s (Price, Products

3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix 1. Product……. P.7 2. Price……… P.7 3. Place……… P.8 4. Promotion……… P.8 4. Brand Value Chain 1. Marketing Programme Investment P.9 2. Customer ‘Mindset’ P.9-10 3. Market Performance P.10

analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not

and operations, accounting and other business areas, marketing is a relatively old and distinct concept. According to the American Marketing Association, marketing is “planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” (Lusch 261). Led by marketing scholars from several major universities, the development of marketing was in large part motivated by the need to dissect in

and Recommendations: 7 References 9 Appendices 10 Executive Summary This report was raised to find a method to help HTC have a larger market in China by recommending a marketing mix. A decrease from 8.9% to 4.8% in one year needs to be addressed (Ken Liu, 2012). By looking for the ability of how much the marketing mixes can contribute to the development of HTC, our results showed us that the product development

3.0 Marketing Strategy Starbucks is ensuring that its marketing strategy never goes too far outside it 's culture. Composed of two key points. The first key point is Starbucks ' image. When an individual walks in to Starbucks, there is a friendly face to greet customers, color scheme is very cool and earthy, and same thing goes for smell too. Starbucks is ensuring that customers feel relaxed and comfortable in the coffee house. The second key point is the individual himeself/herself. According

2017). In order for retailers to ensure the right location and eye-catching effect they pay a premium. Place plays an important part in the mantra of a successful retail business. Each element of the marketing mix has some sort of impact on the fundamentals as a whole. When handled correctly the marketing mix can bring success but when handled wrong the result is a decline that may take some business’ years to recover from (Bennett,