iPhone 4Ps marketing mix essay

in the day before the smartphone entered the market. Once Apple took over the market when it launched ‘iPhone’ in 2007, other brands scrambled to ride the smartphone wave. The product became immediately popular among users with the hi-tech features becoming the new benchmark for new phones. The iPhone was the first smartphone to introduce a multi-touch interface and unique internal apps. The iPhone is still a strong device in the market and is one of Apple’s leading product lines. After a lot of competition

produce and sells goods of the Computer, Music and Mobile-phone Industry. Apple Inc.’s main products are the iMac, iPhone, iPod, MacBook, iWatch and IPad. Apple’s iPhone was first introduced in 2007 and its sales have risen strongly over the years, from 1.4 million units sold in 2007 to almost 170 million units in 2014 all over the world, Apple has sold almost 590 million units of iPhone from 2007 to 2014 worldwide. According to Apple Inc. balance sheet 2013 to 2014, Apple has a good finance state

According to Kotler (2007), marketing is a constant process of delivering the value of the product and services to its customers. However, innovation is a process that add more value to the existing products (Jordan 2000). Many business organizations today consider design as the important competitive tool in this competitive age by implementing a successful marketing strategy (Martin 2009) and this is so true for the mobile phone industry. This study has focused on Apple’s iPhone that is one of global

best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the

Introduction Today, marketing plays an important role in business success. “Marketing drives successful organization, but it is often misinterpreted and sometimes gets bad press” (Jobber and Ellis-Chadwick, 2013: 4). Peter Drucker stated that “the basic function of marketing is to attract and retain customers at a profit”. On the other hand, British Institute of Marketing (BIM) defines “Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably

The marketing strategy of Apple Iphone 4 Introduction Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. Specifically, Apple has made its products popular among the customers through effective marketing strategy. To some extent, innovative marketing, and sleek and enticing communications is the primary reason for

The 4 P’s of marketing concept has a long and distinguished lineage and is widely acknowledged as the cornerstone of the discipline. Its development is credited to a prolific marketer, E. Jerome McCarthy who proposed the 4P classification in the late 50’s (Schultz, 2001, p.7). Associated with price, product, promotion, and place, this business tool has served as a mantra for marketing managers and those in the marketing field to identify and provide consumer needs (p.7). Researchers established that

Marketing Mix Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close

3.0 Marketing Strategy 3.1 Marketing Mix The portion of Strabucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck 's marketing mix(4P 's) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing. 3.1.1 Product/Service The customers demand Starbucks to be innovative. Starbucks is focusing on the food side of

and convenient advanced music players around the world. The organization likewise offers related programming, administrations, frill, organizing arrangements, and outsider advanced substance and applications (Abrahams & Norfolk, 2014). It offers iPhone, a line of cell phones that involve a telephone, music player, and Internet gadget; iPad, a line of multi-reason tablets; Mac, a line of desktop and convenient PCs; iPod, a line of versatile advanced