Innocent Drinks

innocent smoothies: Europe’s favourite smoothie brand considers expanding into the Russian soft drinks market. Richard, Jon and Adam, the three co- founders of innocent were sitting in the board room at innocent’s headquarters Fruit Towers discussing the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola Company . With the goal of becoming the biggest small drinks company in the world, they are currently operating in 15 European

Entfin II: Case Analysis – Innocent Drinks (9-805-031) Case Analysis: Innocent Drinks Entfin II: Case Analysis – Innocent Drinks (9-805-031) TABLE OF CONTENTS Table of contents ............................................................................................................. II 1 2 3 4 Background information about Innocent Drinks .....................................................1 Background information about the beverage industry ................................

THE SUCCESS OF INNOCENT DRINKS USING COMPETING VALUES FRAMEWORK AND PESTEL ANALYSIS. Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building

to be called Innocent Drinks. Soon after, they introduced their first smoothie into the market, at a stall in a London music festival. In fact, consumers where asked to throw their empty bottles in cans marked “yes” and “no” to determine if the three business men should continuous selling their product, the majority agreeing “yes”. After numerous name changes that ranged from “Fast Factor”, “Hungry Aphid” and “Nude”, the business came to be known as “Innocent Drinks”. Innocent Drinks has grown and

Innocent drinks are a company that produces and sells a variety of different smoothies and juice drinks made from 100% fruit, the drinks come in all different shapes, sizes and flavours such as little bottles, big cartons, smoothies and juices especially made for kids and a more refreshing range of no-from-concentrate. Over 2 million of Innocent Drinks are sold around the world per week causing it to be the UK and Europe’s number one smoothie brand. The company started in 1999 by 3 Cambridge university

what TQM is all about. Innocent Drinks was founded in 1999 and since then has grown to command 75% of the UK smoothie market. Organizations that grow rapidly can experience a loss in the quality of its offer as the focus moves more towards profits and reach and loses its focus on quality. Innocent Drinks is one company that understand the importance of TQM, Innocent has achieved TQM through focusing on its people and the environment. This report will look at Innocent Drinks as a company and how TQM

MARKETING STRATEGY OF INNOCENT DRINKS 1: Introduction Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product. This report focuses on how the company innocent drinks developed their marketing

-Threat of Substitutes: Threat of substitutes to Innocent drinks in the current market are low to average but Innocent face challenges and competition from major retailers with their own label juice and smoothies products (Mintel, 2015), not only that but these retailer possess a large customer database in hand due to it cheaper pricing regarding similar products to Innocent and income disposable and recession at the same time, despite all of there, Innocent continue to attract more people as a result

1. Innocent is the market leader in UK with 2 million bottle of sales weekly, annual sales of £130mn and it is currently controlling 80% of the market (IRI Infoscan) 2. Innovative culture has required a broad scope of new formulas with 30 unique formulas - Innocent is launching so as to be inventive to the market new flavor (just in 2003 they dispatch 9 distinct recipes in 3 different categories). Notwithstanding keep the customer intrigued they have 32 unique sorts of label available for use and

Coca-Cola's Innocent Share Innocent is a non-corporate manufacturer of juices, fruit smoothies, and vegetable pots that recently sold a state to Coca-Cola Company for £30 million. The initiative has been considered as a measure that has made Innocent to lose its innocence as some experts argue that this will destroy the company. Innocent markets itself as an eco-friendly firm while distributing drinks in vans that are designed to look like cows. The firm sold a minor portion of between 10 and