International Academy of Digital Arts and Sciences

Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately

Free eChapters (FALL 2012) eChapters offer students immediate access to the first few chapters of their textbooks while they are waiting for the print book to arrive. eChapters help students to keep up with required reading and assignments until they receive their course material, without having to pay expedited shipping costs. eChapters that are available from the publisher are attainable free of charge. How do students gain access to free eChapters? Not all courses or textbooks have eChapters

The Chinese Music Industry’s Plight and Future At first thought, some people, including myself, would not include the music industry as part of the grand macroeconomic development blueprint. Yet music not only represents an essential part of our modern lifestyle, but also exists as a key stimulus to economic growth. Nevertheless, following the advent of the internet, rampant piracy and lack of copyright protection led the Chinese music industry into the darkest period it has ever seen. Song Ke,

Integrating Educational Technology into Teaching Second Language Abstract: This paper focuses on effectiveness of an educational technology in teaching-learning process. Educational technologies include multimedia programms that are use for teaching subject as supplement. Through multimedia programms second language learner can learn language in better way as traditional teaching-learning process. It will help them to develop learners’ different skills and his/her ability to use those programms

possible solution to meeting the needs of the diversity of pupils, addressing their individual needs, and developing pupil autonomy (Ginestié, 2002). It was in this context, in 1985, that technology education was introduced in France as a part of science and technology education in elementary schools, as a new subject for all pupils in middle schools and as an optional subject in high schools. We can note four stages of organization of technology education between 1985 and today. 1.1.2 1985-1991:

Madison, WI New York San Francisco St. Louis Bangkok Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan New Delhi Santiago Seoul Singapore Sydney Taipei To Matthew and Nicholas, students of business, and Meghan, a student of the arts. G. F. Contemporary Management Second Canadian Edition Copyright © 2005, 2002 by McGraw-Hill Ryerson Limited, a Subsidiary of The McGraw-Hill Companies. All rights reserved. Copyright © 2003, 2000, 1998 by The McGraw-Hill Companies. All rights reserved

CONTENT Part A Introduction 4 Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10 Part B 12 Introduction of digital market 12 Approaches of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22

Post bureaucracy and the politics of forgetting The management of change at the BBC, 1991-2002 Martin Harris University of Essex, Colchester, UK, and Victoria Wegg-Prosser Bournemouth University, Dorset, UK Abstract Purpose – The purpose of this paper is to investigate the imputed “fall” and subsequent “reinvention” of the BBC during the 1990s, relating a managerialist “politics of forgetting” to the broader ideological narratives of “the post bureaucratic turn”. Design/methodology/approach

TABLE OF CONTENT 1.0 INTRODUCTION 2.0 Path-Goal Theory 2.1 Hersey-Blanchard Situational Theory 2.2 Transformational Leadership Theory 2.3 Transactional Leadership Theory 3.0 Application of Tranformational Theory to Steve Jobs’s Leadership 4.0 Application of Transactional Theory to Steve Jobs’s leadership 5.0 Application of Hershey Blanchard Theory to Steve Jobs' leadership 6.0 Application of Path-Goal Theory to Steve Jobs’s leadership 7.0 Steve Jobs as a Charismatic

considered as one of the oldest living cities of the world, yet it presents an incomparable blend of tradition and modernism existing side by side. With the majestic Ghats on the banks of the ”Mokshdayini” Ganga, the temples, the narrow by lanes, the art, culture, food and the people; Varanasi keeps unfolding itself like a maze ,which is what attracts the world to Varanasi. With the aim to take the city along the path of growth, development and to showcase to the world that Varanasi is much more than