Internationalization and localization

Internationalization and Localization Of Mobile Devices Submitted to: Ms. Yue Xu Unit Coordinator Submitted by: Anfal Al Naamany n9273867 Date: 31 August 2014   Table of Contents 1. INTRODUCTION........................................................................................ 2 1.1. About Mobile Internationalization and Localization........................................................... 2 1.2. Scope ......................................................................

A comparison between advertising agencies’ and PR agencies’ internationalization motives and entry modes - Eight cases from Sweden 1. Abstract The firm internationalization literature is extensive, but dominated by studies of technical, often large, firms. The service firm internationalization literature is slowly growing. Few international contributions are found investigating the advertising industry and no such studies focus on the Swedish market. The PR industry has been internationally

UPPSALA model Uppsala model was developed by Swedish researchers in late 70's by Johanson & Wiedersheim-paul and Johanson & Vahlne. They argued and critize the existing theories of those times which dealt with internationalization of companies. They developed this model of internationalization which focuses on an individual firm, its particular acquisitions, integration and using knowledge of the foreign markets and its operations. The existing theories of those times only induces the model to eliminate

------------------------------------------------- International Business Strategy Case Study: Sony: managing the international R&D network 1. How did Sony internationalize its R&D activities? Sony started to internationalize its activities in the 1950’s. For this, it used an incremental and cautious way. They followed the Morita’s strategy which is: first to learn about the market, to learn how to sell to it and to build up its corporate confidence before to commit itself. He also says

Uppsala Model considers two types of knowledge objective and experience based knowledge. (UPPSALA MODEL) After first entrance firms understands how to work in foreign country, and later they step by step increase level of internationalization to physically distant countries. Can Uppsala model be applied to services? This model was mainly reliable for manufacturing industries; a paper with contrary arguments was published by BRAZIL providing two variables; environment-related

Tech Target, "Localization (sometimes shortened to "l10n") is the process of adapting a product or service to a particular language, culture, and desired local "look-and-feel ("localization ( l10n)," 2011)." As the SEO experts point out, localization is the flip side of internationalization, which allows the product or service to be timely and useful anywhere in the world (ibid.). The Hilton is an international hotel chain and fits the bill well. As an important bonus, the localization and internationalization

there. Question - Based on this article and your experiences, debate the question: `Site localization is essential for each country for an e-commerce offering to be successful in that country. After referring to several online articles and couple of published papers on ‘Website localization’, I have summarized below some key learning and findings about ‘Why website localization is essential?’ Website localization facilitates reaching more customers throughout the world and hence increase Sales, revenue

than half of global consumers would pay higher prices for information presented in the local language. In 2014, CSA Research, an independent market research company specializing in "best practices for translation, localization, interpreting, globalization, and internationalization", studied a group of 10 non-English speaking countries in Asia, South America, and Europe. They found that 75 percent of consumers "prefer to buy products in their native language", 60 percent "rarely or never buy" when

investment in addition to relying on exports and partners (Hashimoto 2011, p.27). With the drive to achieve global break-through, firms will start to take on distant and challenging new markets thus coming across difficul-ties in cultural, legal, and localization aspects (Rönkkö et al., 2008). 2.3.4 Global Rationalization and Maturity Phase Globalization degree is 50 percent with sales

differentiation (focusing on and specializing in specific markets) and the need for integration (coordinating those same markets). The way a firm is organized along the differentiation-integration continuum determines how well strategies, along the localization-globalization continuum, are implemented. A globalization strategy treats the world as one market by using a standardized approach to products and markets. IBM is an example of a company reorganizing to achieve globalization. They are moving away